Dairy Industry Association Launches Centiv System to Support Members.

Business Editors

VERNON HILLS, Ill.--(BUSINESS WIRE)--Sept. 9, 2002

Centiv, Inc. (NASDAQ: CNTV) today announced the national launch of its Instant Impact(TM) solution for custom POP signage for its customer the Milk Processor Education Program (MilkPEP) Board.

MilkPEP serves over 400 independent dairy processor locations throughout the U.S. Instant Impact(TM) will be available to all MilkPEP participants this month as part of a pilot program and is being utilized to deliver a local promotion with a broad selection of customized POP materials. "In the past, we have had good stock POP available, but our members want promotions customized with their own brand" commented Julie Buric, Director of Promotional Marketing for the International Dairy Foods Association. "Centiv's solution lets our members customize their signage selections, incorporate their own brand logos and have the signage ready to place in less than three days from ordering. Processors have been asking for customized P.O.P and our work with Centiv has given us the tools to be able to deliver."

Centiv's Chief Marketing Officer, John R. Bauer commented, "This is our first Instant Impact implementation developed for a trade association and its members. It is another example of the flexibility of Instant Impact(TM) in meeting the needs of local markets and customers while still supporting a national agenda."

The promotional concepts and designs were developed by agency Flair Communications. "The versatility of the Instant Impact tool was central to our ability to develop a unique promotion that offers the local processor over 500 different design combinations for customization," said Flair's Cindy Davis, Senior Account Director for the MilkPEP business. "We look forward to integrating Centiv's solution into future programs."

About Centiv(TM)

Centiv, Inc. (NASDAQ: CNTV), headquartered in Vernon Hills, IL, offers solutions for locally customized POP signage to the consumer products, food and packaged goods industries. The delivered product is high quality, digitally produced signage that is mass-customized for the unique requirements of each retail location. Centiv's P.O.P. services are currently used by leading U.S. Corporations including Anheuser Busch, Diageo, DuPont, PepsiAmericas and TruServ. Additional information regarding Centiv, Inc., may be obtained by contacting Centiv headquarters, 998 Forest Edge Drive, Vernon Hills, IL 60061. Phone [phone] or fax [phone], or visit its website: http://www.centiv.com for a product demonstration.

This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this press release and include all statements that are not historical statement of fact. The words "may", "would", "could", "will", "increase", "expect", "implement", "estimate", "anticipate", "believes", "intends", "plans", and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that such statements are not guarantees of future performance and involve various risks and uncertainties, many of which are beyond the Company's control. Actual results may differ materially from those discussed in the forward-looking statements as a result of factors described below. These risks include, but are not limited to, competitive market pressures, material changes in customer demand, availability of labor, the Company's ability to perform contracts, governmental policies adverse to the computer industry, economic and competitive conditions, and other risks outside the control of the Company, as well as those factors discussed in detail in the Company's filings with the Securities and Exchange Commission, including "Factors That May Affect Future Results" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2001.