Dairy Farmers of Washington tap Media Plus+ for $2.3 million media account.SEATTLE--(BUSINESS WIRE)--Oct. 11, 1995--The Dairy Farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. of Washington Washington, town, England Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area. have selected Media Plus+ of Seattle Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869. to handle their $2.3 million per year media buying account, it was announced by Steve v. t. 1. To pack or stow, as cargo in a ship's hold. See Steeve. Matzen, general manager of the Washington Dairy Products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl Commission, and Lani Jacobsen, co-owner and planner/buyer for Media Plus+. Media Plus+ will assume responsibility from the current incumbent, EvansGroup's Power Media unit, effective Oct. 23. Assignment of the Dairy Farmers' account followed a two-month review that included nine regional media buying firms. Six firms, including EvansGroup, survived initial screening to compete in presentations to Commission board members and staff. "Media Plus+ won our business by demonstrating an outstanding talent for innovative media planning and buying at a reasonable cost," Matzen said. He added that the firm's moderate size and record of superior client service were important factors in the final decision. "All of the competing firms did a great job," Matzen commented. "It was a tough decision." "It is indeed an honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. for our firm to be selected by such a prestigious group as the Dairy Farmers," Jacobsen said. "It's a very professionally run organization that will be a pleasure to serve." Founded in 1983, Media Plus+ is the largest independent media buying service in the Pacific Northwest. About 75 percent of the firm's activity is in Washington media. Jacobsen will be joined by Laurie McManus, planner/buyer, in providing the Dairy Farmers with media consulting, planning and buying services. Established in 1939, the Washington Dairy Products Commission conducts year-round advertising, promotions, communications and public education campaigns to encourage demand for dairy products made in Washington state. Its operations are funded entirely by the state's 1,000 dairy farmers. Its advertising effort currently embraces the popular "got milk?" television campaign as well as radio, print, outdoor and transit ads. EvansGroup acquired the Dairy Farmers' account in 1992 when it merged with Ehrig & Associates, a Seattle-based advertising agency that had held the business for nearly 25 years. The Dairy Farmers announced in June their intention to "unbundle To sell components in a system separately. Contrast with bundle. " their account and work with a wider range of marketing services providers. CONTACT: Dairy Farmers of Washington Blair Thompson Thompson, city, Canada Thompson, city (1991 pop. 14,977), central Man., Canada, on the Burntwood River. A mining town, it developed after large nickel deposits were discovered in the area in 1956. , 206/545-6763 or Media Plus+ Lani Jacobsen, 206/282-5677 |
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