Dairy Farmers of Washington "unbundle" $3 million ad/PR account.LYNNWOOD, Wash.--(BUSINESS WIRE)--June 22, 1995--The Dairy Farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. of Washington have altered their working relationship with EvansGroup, the Seattle-based advertising, marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency, it was announced by Steve Matzen, general manager of the Washington Dairy Products dairy products dairy npl → produits laitier dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl Commission. Under the new arrangement, the Dairy Farmers and Evans Ev·ans , Herbert McLean 1882-1971. American anatomist who isolated four pituitary hormones and discovered vitamin E (1922). will exchange their two-year-old two-year-old a horse aged between 2 and 3 years, the age dating from the horse's date of birth. In racehorses the birth date of the horse is as determined by the local racing authority as the birthday of all horses. exclusive relationship for a more flexible approach that enables the Dairy Farmers to work with other providers of marketing services. "We are not ending our relationship with EvansGroup," Matzen said. "Evans is an outstanding agency and we look forward to continuing to work with it in a number of important areas." "Changes in our industry and in our marketing efforts suggest that we can realize certain efficiencies by 'unbundling' our account," Matzen explained. Among the factors influencing the decision to parcel out the account was the formation of national and regional cooperative marketing associations within the dairy industry, including the recently formed Dairy Management Inc. and COWW Inc. The award-winning 'got milk?' television ad campaign, currently running in Washington, was made available to the Commission through industry cooperation of this kind. Matzen said that the Dairy Farmers' advertising, public relations and promotions business is valued at approximately $3 million per year in capitalized Capitalized Recorded in asset accounts and then depreciated or amortized, as is appropriate for expenditures for items with useful lives longer than one year. billings. Evans acquired the Diary Farmers' account in April 1992 when it merged with Ehrig & Associates, a Seattle advertising agency that held the account for almost 25 years. The Commission, a state-chartered agency founded in 1939, conducts advertising, promotions, public relations, industry communications and public education activities to encourage demand for dairy products made in Washington. It is funded entirely by the state's diary farmers. EvansGroup's Seattle operation is a component of Salt Lake City-based EvansGroup Inc. The Seattle agency, with 1994 capitalized billings estimated at $88 million, is part of a network of eight full-service offices. CONTACT: Washington Dairy Products Commission Blair Thompson, 206/545-6763 or EvansGroup Steve Bryant Steve Bryant (born October 10, 1959 in Los Angeles, California) is a former professional American football player who played wide receiver for five seasons for the Houston Oilers and Indianapolis Colts. , 206/285-5522 |
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