Daina Middleton Joins Moxie Interactive as Senior Vice President of Sunao.Digital Marketing Executive Brings Decades of Global Advertising Experience to Leading Agency ATLANTA -- Moxie Interactive, a division of Zenith Media Services and one of the top five interactive marketing agencies in the world, today announced the addition of Daina Middleton as senior vice president of Sunao, the agency's proprietary division responsible for spotting the latest online and buzz marketing trends. In her role, Middleton will manage the customer insight, marketing analytics and emerging trends departments to ensure clients are receiving strategic thinking and execution of distinct and creative digital campaigns. "Daina is a seasoned industry professional with a wealth of experience. Her keen insights and understanding of the interactive marketing mix make her a perfect addition to the Moxie team," said Kris Zagoria, founder and chief executive officer at Moxie Interactive. "Unique to the industry, Sunao provides clients with rare insights into trends that are shaping the new digital media landscape. With Daina at the helm of Sunao, Moxie clients will continue to benefit from this one-of-a-kind offering." Prior to joining Moxie, Middleton worked for Hewlett-Packard's(TM)Imaging and Printing Group (IPG IPG Implantable pulse generator, see there ) as director of global advertising and interactive marketing. There, she led the team's mission of providing leadership, driving integration and establishing global standards across IPG in traditional advertising and interactive marketing. Middleton's expertise at Hewlett-Packard included search engine marketing and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , social media, and cross-media effectiveness. With more than 20 years of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales experience in the business-to-business, consumer and nonprofit markets, Middleton has held various key marketing positions across most of Hewlett-Packard's core printer business segments. A special division of Moxie, Sunao researches and trend-spots the latest in digital media to provide clients with forward-thinking approaches that enhance their brand awareness and engage consumers. Sunao expands upon Moxie's mission to create client programs that reach "all screens" - out-of-home media, television, Internet and mobile phones. Middleton received her Bachelor's from Oregon State University Oregon State University, at Corvallis; land-grant and state supported; coeducational; chartered 1858 as Corvallis College, opened 1865. In 1868 it was designated Oregon's land-grant agricultural college and was taken over completely by the state in 1885. . About Moxie Interactive Simply put, Moxie Interactive is brilliant marketing, digitally enhanced. One of the largest full-service interactive marketing agencies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Moxie's capabilities include communications planning; media planning and buying; search marketing; branded entertainment Branded Entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. ; digital advertising; ECRM (Electronic CRM) CRM over the Internet. Most CRM systems have one or more Web-based applications for selling to or supporting the customer, so the terms eCRM and CRM are used interchangeably. See CRM. ; experiential and sponsorship services; campaign management. At the heart of the agency is its proprietary offering, Sunao. A Japanese word meaning the 'untrapped mind,' Sunao is a team of experts whose mission is to deliver innovation to clients through trend-spotting, consumer insights and analytics. Moxie's award-winning digital team is focused on connecting consumers and brands across all screens. Current clients include Cola-Cola, Hewlett-Packard, Garnier, Maybelline New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Nestle, Puma, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services. Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Verizon, and 20th Century Fox, among others. Founded in 2000, Atlanta-based Moxie was acquired by Zenith Media Services, a Publicis Company in 2006. Expansion has included additional locations in New York and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . To learn more about Moxie, visit www.moxieinteractive.com. |
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