DaimlerChrysler Drives Customer Communications With Exchange Applications' eCRM Software.SAN DIEGO--(BUSINESS WIRE)--Nov. 10, 1999-- VALEX helps DaimlerChrysler initiate personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. customer communications From the American Electronics Association's AEA AEA Atomic Energy Authority AEA n abbr (BRIT) (= Atomic Energy Authority) → consejo de energía nuclear; (BRIT) (SCOL) (= Advanced Extension Award) → Classic (San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Calif.) Exchange Applications, Inc. (Nasdaq:EXAP), which helps optimize interactive relationships between customers and companies, announced today that DaimlerChrysler, one of the world's largest automotive companies, has implemented VALEX(TM) software for enterprise Customer Relationship Management (eCRM). The announcement was made at the American Electronics Association's AEA Classic investor conference. VALEX enables DaimlerChrysler (NYSE NYSE See: New York Stock Exchange :DCX DCX DaimlerChrysler Ag (stock symbol) DCX Dixie Chicks (American country rock band) DCX Multipage PCX (file extension/format) DCX Double Convex DCX Double Charge Exchange ) to initiate, via multiple channels, highly personalized customer communications intended to foster customer acquisition and loyalty. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. John Fisher
Saint John Fisher also John Cardinal Fisher (c. 1469 – 1535), was an English Catholic bishop, cardinal and martyr. , Senior Manager - Relationship Marketing for DaimlerChrysler, Exchange Applications' eCRM software will help the company's Chrysler, Jeep(R) and Dodge brands interact with customers through personalized, relevant communications via each customer's preferred channel - the Web, phone or mail. "The automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. is extremely competitive," said Fisher. "Customer relationships are becoming a key differentiator. Exchange Applications' software will give us an edge in developing stronger, more interactive relationships with our customers and prospects." Ross Roy Communications, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. agency of record for the Chrysler, Jeep(R) and Dodge brands, partnered with DaimlerChrysler on the implementation. VALEX enables buyers to kick tires of new Chrysler PT Cruiser The Chrysler PT Cruiser is a typically American "retro"-styled station wagon or hatchback built by Chrysler, launched in 2000 as the entry-level Chrysler. The PT Cruiser was on Car and Driver's Fisher offered the following example of VALEX's use at DaimlerChrysler: The company is currently running a Web campaign to promote its new Chrysler PT Cruiser, scheduled for availability in Spring 2000. The Chrysler brand has created an interactive presentation at http://www.chryslercars.com/, which allows visitors to sign up to receive email updates on the car's availability and features. VALEX enables DaimlerChrysler to manage these requests and communicate with prospects regularly via email to create a dialogue and maintain their interest. "VALEX is helping us maintain a dialogue with thousands of potential PT Cruiser buyers, keeping them involved in the car's launch," said Fisher. "Once the car becomes available, VALEX will enable us to track which prospects become owners. We'll be able to quantify the success of the Web campaign." Danielle Alsup, Vice President of Database Marketing for Ross Roy Communications, noted that offline mass marketing is no longer enough. "There is a lot of clutter in the marketplace, and companies are challenged to break through the noise," said Alsup. "Personalized customer communications are the way to do that. After evaluating a number of vendors, we determined that Exchange Applications would provide the best solution for DaimlerChrysler." "By implementing Exchange Applications' customer communications solution, DaimlerChrysler is demonstrating its commitment to soliciting customer input, determining their needs and interests, and updating them regularly on products that meet those needs," noted Exchange Applications' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Andrew Frawley. "We look forward to working closely with DaimlerChrysler to help scale this effort as they develop more ways to interact with both existing and potential customers." Exchange Applications, Inc. Exchange Applications, Inc. (Nasdaq:EXAP) helps optimize interactive relationships between customers and companies. Based on the principal of permission-based marketing, its eCRM software ensures that customer communications are relevant, timely and coordinated across all customer channels. By providing a single view of customer relationships, Exchange Applications bridges online and offline customer communications, facilitating higher ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). on emarketing and ecommerce practices. More than 100 of the world's most innovative companies, including Ameritrade, Citigroup, DaimlerChrysler, Microsoft, Sprint and theglobe.com are currently using Exchange Applications' solutions to strengthen customer relationships and earn a greater share of each customer's business. For more information, visit http://www.exapps.com. VALEX is a trademark of Exchange Applications, Inc. All other trademarks are the property of their respective owners. |
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