Daimler-Benz Establishes Research Center in Silicon Valley; Europe's largest industrial concern to participate in high-tech breeding ground.Valley is the location of a new Research and Technology Center of Daimler-Benz, Europe's largest industrial group and a leading provider of products and services in all areas of mobility. Beginning with 25 engineers and scientists, "the research center should help keep Daimler-Benz in the forefront of the accelerating revolution in transportation and related new technologies and services," said Professor Werner Pollmann, Daimler-Benz' director of advanced research, during the official opening of the facilities in Palo Alto Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. today. The Research and Technology Center is a unit of Daimler-Benz Research and Technology North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc., a subsidiary of Daimler-Benz North America Corporation. It will conduct original research, forge joint projects with researchers from North America, host scientists from Daimler-Benz laboratories and foster relevant research at universities and institutes. "The San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation). The San Francisco Bay Area, colloquially known as the Bay Area or The Bay is one of the world's foremost breeding grounds of high technology and a center of innovative brilliance," Pollmann said. "By bringing together a broad variety of ideas and people here, we intend to inspire new areas of cooperation in our fields and also become a valuable member of the Bay Area research community." The Daimler-Benz Research and Technology Center will focus on three major areas: o information, micro-technology and intelligent systems o transportation and mobility o society and technology Daimler-Benz has specific interests that involve multimedia, the information superhighway and the Automated Highway System An automated highway system (AHS) or Smart Road is an advanced intelligent transportation system technology designed to provide for driverless cars on specific rights-of-way. (AHS AHS Assistant House Surgeon. ), a U.S. government-sponsored research project that aims at the fully automated traffic flow on interstates. In addition, Daimler-Benz, in its pursuit of advancing mobility, is constantly exploring the interrelationship in·ter·re·late tr. & intr.v. in·ter·re·lat·ed, in·ter·re·lat·ing, in·ter·re·lates To place in or come into mutual relationship. in between technological change and social, economic, political and environmental developments. This will ultimately allow the Daimler-Benz Group to better meet the needs of its customers. Daimler-Benz with headquarters in Stuttgart, Germany and its four units -- Mercedes-Benz, Daimler-Benz Aerospace, AEG AEG Aeger (Latin: Sick) AEG Allgemeine Elektrizitäts-Gesellschaft (Common Electricity Company) AEG Aircraft Evaluation Group AEG Association of Engineering Geologists AEG Air Expeditionary Group Daimler-Benz Industrie and Daimler-Benz InterServices (debis) -- has 330,000 employees worldwide and generated sales of more than $74 billion in 1994. About 10 percent of revenues is spent annually on research and development within the Group. The advanced research division of Daimler-Benz consists of 1,500 scientists and engineers, 14 percent of whom are non-German or work outside Germany. Daimler-Benz intends to increase this to 20 percent over the next three years. North America is the most important Daimler-Benz export market. About 20,000 people in 40 subsidiaries create more than $10 billion in revenues through manufacturing, marketing and joint ventures. The West Coast has a particularly strong Daimler-Benz presence with Siliconix of Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif., a member of the microelectronics unit TEMIC TEMIC Telecommunications Executive Management Institute of Canada and manufacturer of semiconductors; Freightliner Corporation of Portland, Ore., the leading producer and exporter of heavy trucks in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ; and Mercedes-Benz Advanced Design of Irvine, Calif., the first design studio of the world's oldest car maker outside Germany. Because of its strategic location, the new Research and Technology Center will be able to support Group companies in North America such as Freightliner or Mercedes-Benz U.S. International Mercedes-Benz U.S. International (MBUSI) is a Daimler AG Mercedes-Benz automobile manufacturing plant in Vance, Alabama. It is located about 34 miles west of Birmingham and about 19 miles east of Tuscaloosa. , the manufacturer of the future All Activity Vehicle in Alabama, in their advanced product development. Location: 1510 Page Mill Road Palo Alto, CA 94304 Tel.: 415-854-2500 Fax: 415-854-2555 rtc-info@rtna.daimlerbenz.com Contact: Paul Mehring President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Daimler-Benz Research and Technology N.A. Inc. Tel.: 415-845-2510 Fax: 415-845-2555 Bernhard Harling Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Daimler-Benz North America Corporation Tel.: 212-909-9717 Fax: 212-308-4252 -0- DAIMLER-BENZ RESEARCH AND TECHNOLOGY FACT SHEET October, 1995 Overview: The Research and Technology Center is a unit of Daimler-Benz Research and Technology North America, Inc., a subsidiary of Daimler-Benz North America Corporation. The Center will conduct original research, forge joint projects with researchers from North America, host scientists from Daimler-Benz laboratories and foster relevant research at universities and institutes. Major Research Interests: Information, Microtechnology Microtechnology is technology with features near one micrometre (one millionth of a metre, or 10-6 metre, or 1μm). In the 1960s, scientists learned that by arraying large numbers of microscopic transistors on a single chip, microelectronic circuits could be and Intelligent Systems Transportation and Mobility Society and Technology Representative Projects: Intelligent Transportation Systems (ITS) Automated Highway Systems in cooperation with Freightliner of Portland, Ore.; creation with Fastline of San Francisco of Intelligent Personal Traveler Assistant software based on personal digital assistant (PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). ) Magic Cap(TM) platforms such as Sony Magic Link(R) and Motorola(R) Envoy(R); and other novel mobility concepts. Information Highway Virtual Automall "Mercedes on Demand" Web service that enables customers to configure and order their ideal cars; and other implementations of "Multimedia Marketplaces." Microtechnology Development in conjunction with the Berkeley Sensor and Actuator Center of a low-cost 3-D microinertial system (chip) with applications in improved car dynamics and in personal ubiquitous navigators. Society and Technology Cooperation with the Institute of the Future of Menlo Park, Calif,. in Social Change and Lifestyles research and analysis to shape future strategic product planning processes. Founded: January 1995 Management: Paul Mehring President and CEO Bernd Paetzold Manager, Technology Axel Fuchs Manager, Projects Charlotte Ansted Manager, Business Operations Location: 1510 Page Mill Road 415/854-2500 Palo Alto, CA 94304 415/854-2555 Fax rtc-info@rtna.daimlerbenz.com CONTACT: Paul Mehring Daimler-Benz Research and Technology Center 415/845-2510 mehring@rtna.daimlerbenz.com or Bernd Paetzold Daimler-Benz Research and Technology Center 415/845-2517 paetzold@rtna.daimlerbenz.com |
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