DailyShopper Network Puts Retail Circulars Online Via New NetCircular Solution.Business Editors SEATTLE--(BUSINESS WIRE)--Dec. 13, 2000 Service Offers Retailers Easy Placement of In-Store Sales, Promotional Information on Retailer's Own Web Site, or Across Vast DailyShopper Network DailyShopper, the leading online promotions network for retail advertisers, today announced the launch of NetCircular, a new service designed to help retailers easily and cost-effectively increase exposure for their print circulars on the Web. NetCircular makes it possible to display information from sales or promotional circulars over DailyShopper's Web-based network of city guides, newspaper sites, and Web shopping portals; the same information can also be prepared as content for the retailer's own Web site using a private-label, "Powered by DailyShopper" solution. "NetCircular is an invaluable tool for retailers who wish to expand their reach quickly, easily, and at a very reasonable cost," said Carol Perruso, President and COO (Cell Of Origin) See mobile positioning. of DailyShopper Network. "NetCircular technology significantly reduces the time and effort required for data transfer. But even more, it allows retailers to scale their retail exposure on the Web to a level matching their unique requirements, and takes into account the retailer's particular branding and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. needs." DailyShopper Network has recently implemented its NetCircular solution for two divisions of The Kroger The Kroger Co. (NYSE: KR) is an American retail supermarket chain and parent company, founded by Bernard Henry Kroger in 1883 in Cincinnati, Ohio. It reported over US$60 billion in sales during its most recent fiscal year and is the top grocery retailer in the country and Co. (NYSE NYSE See: New York Stock Exchange : KR), Fred Meyer and Fry's Food Stores and Marketplace Stores. This NetCircular solution allows consumers to locate advertised promotions online for any of Fred Meyer's and Fry's combined total of more than 200 retail locations in the Western U.S. In addition to providing expanded reach of the two divisions' NetCirculars across its network of partner sites, DailyShopper also integrated Fred Meyer's NetCircular on the retailer's own Web site to service Alaska-area customers living in remote areas. DailyShopper's NetCircular organizes product information according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. each retailer's specialty departments, merchandising practices and geocode ge·o·code n. The demographic characterization of a neighborhood or locality, especially as used in marketing. specifications. Consumers accessing a retailer's NetCircular--whether on the retailer's site or on a network partner site--simply input their ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. to see products, prices, and promotions relevant to their local shopping region. The solution provides the same technology and user benefits through the retailer's own Web site as it does over the DailyShopper network of sites. On the retailer's site the underlying technology is transparent, giving Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the visitors a seamless experience that increases the value of the retailer's site and promotes repeat visits. DailyShopper's NetCircular solution features a short implementation time and is designed to accept digital text and picture files typically generated during the retailer's normal development process. For stores seeking broader exposure, DailyShopper Network provides extended reach through its wide offering of partner sites, including Citysearch and Verizon Superpages, as well as such major-market newspaper Web sites as www.latimes.com, www.chicagotribune.com, and www.newsday.com. For more information about NetCircular, visit www.dailyshopper.net. About DailyShopper Network: DailyShopper Network, the leading online promotions network for retail advertisers, helps local and national retailers extend their print advertising to the Web to reach consumers in cities nationwide. With its NetCircular solution, DailyShopper Network enables retailers to integrate their local product- and price-specific sales promotion on their company Web site to drive traffic to their stores and increase sales in a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. manner. To maximize reach, retailers may also distribute their NetCircular to more than 11 million unique users of partner sites in the DailyShopper Network, including Citysearch, Verizon Superpages, Tribune tribune, in ancient Rome, one of various officers. The history of the office of tribune is closely associated with the struggle of the plebs against the patrician class to achieve a more equitable position in the state. From c.508 B.C. Interactive sites and DailyShopper.com. Consumers simply input their ZIP code to access up-to-date sales information on thousands of items, helping them save time and money when shopping at their local stores. Seattle-based DailyShopper Network is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with funding from Tribune Ventures, Madrona Venture Group and Voyager Voyager, airplane Voyager, the first airplane to circumnavigate the earth nonstop on a single load of fuel. Designed by Burt Rutan and flown by Dick Rutan and Jeana Yeager, Voyager took off from California on Dec. Capital. For more information about the company's retail and/or distribution partnership programs, visit www.dailyshopper.net. |
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