DailyRadar.com Phasing Out Affiliate Marketing in Favor of the CrossCommerce E-Merchandising Platform.Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--Oct. 24, 2000 CrossCommerce, the industry's first E-Merchandising Service Provider, today announced that DailyRadar.com, a video gaming video gaming n. 1. Gambling by means of interactive games of chance played on a video screen. 2. The playing of video games. and entertainment supersite that attracts 1.2 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. and 18 million page views per month, is its newest subscribing customer. DailyRadar.com, a division of publishing giant Imagine Media, Inc. (LSE LSE - Language Sensitive Editor :FNET FNET Finish No Earlier Than (project management) ), is actively phasing out 30 affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. programs in favor of merchandising and selling products directly through the CrossCommerce E-Merchandising Platform(TM). CrossCommerce provides a comprehensive e-commerce infrastructure that enables entertainment, affinity, community, and content sites to merchandise and sell relevant products within their sites' own branded environments, rather than clicking away their customers to another online merchant. By outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. their e-commerce operations to CrossCommerce, subscribers profit from direct transactions without having to invest in the e-commerce infrastructure themselves. CrossCommerce automates the entire operation, including product sourcing, merchandising, transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment , and customer service. "After implementing up to 30 affiliate marketing programs, it's clear that this approach is highly inefficient, yields very poor margins, and sends our loyal traffic away from our site," said Roddy de la Garza, director of Interactive Publishing with DailyRadar.com. "As a result, we've sought out a solution that allows us to offer relevant commerce beyond the scope of gaming products, directly from the DailyRadar.com site. Not only do we want to keep our customers at our site to foster brand loyalty and repeat transactions, but we also want to achieve substantially better margins by cutting out middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. affiliates. CrossCommerce is helping us meet these objectives." A key factor in DailyRadar.com's decision to select CrossCommerce was the ease with which contextual commerce can be quickly integrated into the design of an existing Web site. The CrossCommerce E-Merchandising Application(TM) makes it possible for non-technical site managers to quickly identify and merchandise products that are relevant to the content of individual pages and begin taking transactions in as little as 24 hours. CrossCommerce lived up to its promise of unprecedented time-to-market by enabling DailyRadar.com to launch live, transaction-ready commerce on the same day the subscriber contract was signed. "DailyRadar.com wants to maintain a subtle separation between content and commerce," explained de la Garza. "The CrossCommerce E-Merchandising Application accommodates this important requirement by letting us build 'commerce-shelves' that blend into the native look and feel of the site. We believe that our customers will appreciate our primary emphasis on content while giving them the convenience of purchasing relevant merchandise directly from the DailyRadar.com site." Another important feature of the CrossCommerce solution is its Virtual Product Warehouse(TM), which is enabling DailyRadar.com to quickly expand its merchandise offerings beyond gaming-oriented products. The Virtual Product Warehouse makes Merchandise on Demand(TM) possible -- giving subscribers the ability to instantly access millions of products intelligently categorized cat·e·go·rize tr.v. cat·e·go·rized, cat·e·go·riz·ing, cat·e·go·riz·es To put into a category or categories; classify. cat for easy searching and browsing. Subscribers can select products from dozens of different product categories and merchandise them on their Web site pages within minutes. "Given the complexities of establishing and maintaining product supplier relationships, we never would have been able to expand our line of available merchandise without the help of CrossCommerce," added de la Garza. "The breadth of their inventory and the quality of suppliers that provide products for their Virtual Product Warehouse are simply superior to any other vendor we looked at. The fact that we can offer such a broad range of high-quality merchandise without having to worry about managing product inventory is huge." About CrossCommerce Formed in 1999 as the industry's first E-Merchandising Service Provider, CrossCommerce enables content, community, affinity, and entertainment sites to merchandise and sell relevant products to their site visitors while maintaining direct ownership of each customer relationship in a branded environment. CrossCommerce automates core e-commerce business practices, which until now have required expertise in merchandising, product sourcing, transaction processing, fulfillment, and customer service. The company also provides comprehensive Merchandising Intelligence that is a prerequisite to successful selling online. As a result, contextual sites are able to profit from e-commerce transactions without the complex, expensive, and lengthy system integration typically required for private-label e-commerce. The company's co-founders -- Peter Nordberg and Jim Oliver -- are industry veterans with backgrounds at leading companies that include WebLogic, Apple Computer, and Hewlett-Packard. Privately held, with blue-chip investors that include The Sprout Group, Nexus Group, Osprey osprey (ŏs`prē), common name for a bird of prey related to the hawk and the New World vulture and found near water in most parts of the world. Ventures, and Beneventure Capital, CrossCommerce is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . For more information, visit the company's Web site at www.crosscommerce.com or call 415/315-1000. About DailyRadar.com DailyRadar.com (www.dailyradar.com) is Imagine Media's online publication for the plugged-in generation. Covering video games See video game console. , movies, television and music, DailyRadar.com is the Web's most important site for diehard consumers of converging digital entertainment. Launched in October of 1999, the site serves over 1.2 million unique readers per month. About Imagine Media, Inc. Imagine Media (www.imaginemedia.com) is one of America's fastest-growing publishers of magazines and websites. Imagine Media is a wholly owned U.S.-subsidiary of The Future Network plc, which is publicly traded on the London Stock Exchange London Stock Exchange London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses. under the symbol FNET. Imagine Media's success is based on the "passion" strategy-creating products that excite tech-savvy consumers. Its market-leading titles include: Business 2.0, Digital Foto, Games Business, MacAddict, Maximum Linux, Maximum PC, Next Generation, Official Sega Dreamcast Magazine, PC Gamer PC Gamer is a magazine founded in 1993 devoted to PC gaming and published monthly by Future Publishing. The magazine features news on developments in the video game industry, previews of new games, and reviews of the latest popular PC games, along with other features , PSM PSM PlayStation Magazine PSM Process Safety Management (chemical industry) PSM Porsche Stability Management PSM Platform-Specific Model(s) PSM Platform Support Module PSM Professional Science Master's : 100% Independent PlayStation Magazine, Revolution, T3, Total Movie, and DailyRadar.com. |
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