DailyCandy Names Catherine Levene COO and Alyson Racer Vice President Sales.Leading Digital Media Executives Join Fast-Growing Women's E-mail and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the Company NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- DailyCandy (www.dailycandy.com), the leading free daily e-mail targeted to women that discovers the latest in fashion, food, culture and fun, today announced the appointment of two leaders from the online media industry to its executive management team. Catherine Levene, formerly of TheFind.com and New York Times Digital, joins DailyCandy as Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , and Alyson Racer, also previously with The New York Times, will become the company's Vice President of Advertising Sales. This announcement was made by Pete Sheinbaum, DailyCandy's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . Founded in 2000, DailyCandy has revolutionized the Internet marketing See Internet advertising. landscape with its highly targeted e-mail newsletter, whose audience has grown organically to more than 2.4 million subscriptions. The simple yet groundbreaking business model developed by DailyCandy, which delivers relevant information directly to young, influential women's in-boxes, has yielded significant growth and marketing opportunities for both DailyCandy and the advertising community, respectively. "Catherine and Alyson bring with them the experience of growing strong and vibrant digital media businesses," Sheinbaum said. "Their leadership and deep industry knowledge will help DailyCandy continue to accelerate its business plan and secure our position in the market for many years to come. Since the beginning, DailyCandy has remained focused on providing the best product for our subscribers, one that they trust and that has offered advertisers the strongest platform with which to reach our highly targeted and desirable demographic. These hires will strengthen and broaden DailyCandy's ability to grow its business and the relationships between advertisers and subscribers." Additionally, these hires continue to support DailyCandy's Founder and Editor-in-Chief, Dany Levy's vision of building a cohesive cohesive, n the capability to cohere or stick together to form a mass. and creative company culture. "Both Catherine and Alyson marry a forward-thinking, energetic attitude with a proven track record of success," Levy said. "I'm so proud of DailyCandy's ongoing ability to grow and attract the most talented people." Levene joins DailyCandy with more than a decade of experience creating and growing online media properties. Most recently, she was Senior Vice President of Product and Business Development with TheFind.com, a leading Internet shopping search site. Prior to that, Levene spent more than seven years at New York Times Digital as Vice President of Product, Business Development and Strategy, building The Times' digital Internet properties, including NYTimes.com. "DailyCandy's brand, voice and platform have allowed it to create a deep and loyal connection with its readers and advertisers," Levene said. "With its uniquely powerful position in the marketplace, the company has a tremendous amount of growth potential. I am truly enthusiastic about all that I can bring to this creative and dynamic team of very talented individuals." Alyson Racer comes to DailyCandy with more than 10 years experience in online advertising sales. As a pioneer in online media, she joined New York Times Digital in 1997 as its first-ever online sales representative for NYTimes.com. Her continued growth and success led to the position of Vice President of Advertising at The New York Times, a position she held prior to joining DailyCandy. "I am thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be able to join such a powerful and effective brand as DailyCandy, where I can grow opportunities for our marketing partners," Racer said. "DailyCandy has always been synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as creative digital media, and I am looking forward to being a part of a team that will continue to reinvent re·in·vent tr.v. re·in·vent·ed, re·in·vent·ing, re·in·vents 1. To make over completely: "She reinvented Indian cooking to fit a Western kitchen and a Western larder" this space over and over again." About DailyCandy Delivering sweet tidbits TidBITS is an award-winning electronic newsletter and web site dealing primarily with Apple Computer and Macintosh-related topics. Internet publication TidBITS has been published weekly since April 16, 1990, which makes it one of the longest running Internet publications. to the e-mail in-boxes of those in the know since 2000, DailyCandy is the guide to what's new and hip nationwide and abroad, with editions in cities across the U.S., as well as London. With more than 2.4 million subscriptions worldwide, DailyCandy shares the latest and greatest - from fashion and style to food and travel. Daily city editions are published in New York; Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ; Chicago; San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; Boston; Dallas; Atlanta; Washington, D.C; Philadelphia; Miami; Seattle and London. The Everywhere edition is national (style knows no boundaries), and weekly editions include DailyCandy Travel, DailyCandy Kids and DailyCandy Deals. For interviews or more information, please contact Siobhan Gallagher at siobhang@carryonpr.com / 212.672.0899. |
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