Daily Racing Form Chooses Accipiter's Premier Ad Management Solution, AdManager, to Serve Over 2 Million Ads Per Day to Worldwide Horse Racing Fans.

RALEIGH, N.C. -- Daily Racing Form Depends on AdManager's Real-Time Reporting and Inventory Management to Maximize Revenues and Achieve Higher ROIs for Advertisers

Accipiter Solutions, Inc. today announced that Daily Racing Form (DRF), since 1894, the country's only daily national newspaper dedicated to the coverage of a single major sport, will use its premier ad management application, AdManager, to serve targeted ad campaigns to its web site visitors. Depending on the racing season, the DRF Web site receives up to 1.2 million unique visitors each month who check race entries, charts, workouts, past performances, and weather forecasts for all Thoroughbred racetracks in the United States and Canada. With such a large user base and complex online advertising program, DRF needed a reliable solution to manage its online ad campaign inventory.

DRF offers between 500 and 600 different ad areas to their online advertising customers. By using Accipiter's AdManager technology, DRF is able to offer local or national advertisers the ability to target their online ad campaigns to several different Web pages of information specific to each US and Canadian track.

As the director of Web creative and communications at Daily Racing Form, John Eastwood recognized that, "We needed real-time reporting and inventory management to maximize revenue as well as the ability to target campaigns to specific tracks to meet advertiser requirements." By adopting the AdManager solution, Eastwood notes that, "We accomplished all this while also achieving a better return for our online advertisers."

The ability to create unlimited ad areas and targets to meet the needs of advertisers was also a major requirement for DRF. Using AdManager, DRF can offer advertisers the option of submitting an unlimited number of creatives for each area, target, or ad campaign. DRF advertisers are able to gauge the success of each creative, area or target via their own login to campaign stats. According to Eastwood, "Our advertisers appreciate the completeness of the reporting options offered by AdManager. AdManager offered the best interface, both for in-house administration and advertiser reporting options, compared to other competitive products on the market."

"DRF is also looking forward to using AdManager's Controlled Exposure functionality which will allow them to set any variation of limited exposure policies. DRF can specify any time period for campaigns, ad groups, specific creatives and ad format types such as pop-ups," explained Jeff Wood, Accipiter's vice president of sales and marketing. "Almost every customer and prospect we have spoken with lately has expressed that this functionality is a must have for the future of online advertising and we are glad to have already delivered it."

About Daily Racing Form

Daily Racing Form, "America's Turf Authority Since 1894," was born in Chicago on Nov. 17, 1894 when it first appeared as a four-page broadsheet. Over the last 109 years, DRF has been the country's only daily national newspaper dedicated to the coverage of a single major sport. DRF is the most complex newspaper in North America, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 25 daily editions, 364 days a year (with the exception of Christmas Day). For more information, please visit www.drf.com.

About Accipiter

Based in Raleigh, North Carolina, Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting technology. For general information, please visit www.accipiter.com.

AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.