Daily Nielsen//NetRatings Internet Audience Data to be Carried On 140,000 Bloomberg Terminals; First Ever Daily Feed of Top Line Internet Audience Data.NEW YORK--(BUSINESS WIRE)--Aug. 18, 1999-- Nielsen Media Research (NYSE NYSE See: New York Stock Exchange :NMR NMR: see magnetic resonance. ) and NetRatings, Inc. today announced that daily updates on top-line Internet usage data from their Nielsen//NetRatings service is now available on the Bloomberg(R) service. The daily information feed will complement Bloomberg's extensive financial information on Internet companies and activity. "Web site statistics such as audience size, reach and pages viewed are part of the currency of new media and are among the basic indicators of the power of Web-based companies," said Bloomberg CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. Tom Secunda. "The Nielsen//NetRatings data will add breadth to our existing Internet analysis that will help our subscribers better understand what's happening on the Net." "Bloomberg has become the 'go-to' source for real-time financial information, and providing daily Nielsen//NetRatings Internet data fits their mission to provide high quality, breaking news and information to their subscribers," said Dave Toth, NetRatings' president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We're pleased to be working with Bloomberg, and helping them add a unique Internet dimension to the financial story." Daily Nielsen//NetRatings data will appear in the Internet category under the new Industry Analysis function on the Bloomberg (users type IBQ IBQ Iowa Brass Quintet (University of Iowa) <GO>). Industry Analysis is designed to give the Bloomberg user a comprehensive snapshot of a given industry including news, pricing, analysis and index all in one place. Delivering High-Quality, Timely, Projectable Data Gathering real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. from a large sample created using consistent and high-quality recruitment methods enables Nielsen//NetRatings to provide the most timely and accurate Internet usage data and unique advertising banner exposure information in the industry. Real-time data collection and processing allows Nielsen//NetRatings to provide Bloomberg with powerful daily audience size estimates and page view counts for the 50 most visited Web properties. Nielsen//NetRatings is an Internet use and advertising measurement service that was launched on March 22, 1999 and has more than 20,000 people under measurement. The new service combines research expertise of Nielsen Media Research, which has provided high-quality television audience information for nearly 50 years, and unique banner tracking technology from NetRatings, Inc. In the Nielsen//NetRatings service, all site and advertising data are collected in real time via the Internet and reported in online weekly and monthly reports. The 100% random digit dial (RDD RDD Random Digit Dialing RDD RDF (Resource Description Framework) Declarative Description RDD Radiological Dispersal Device RDD Rights Data Dictionary RDD Radiological Dispersion Device RDD Respiratory Drug Delivery ) panel is designed, recruited and managed by Nielsen Media Research. Audience projections are based on a regular enumeration 1. (mathematics) enumeration - A bijection with the natural numbers; a counted set. Compare well-ordered. 2. (programming) enumeration - enumerated type. of the U.S. Internet population, which helps ensure that the panel accurately reflects the fast-growing user community and, thus, provides data projectable to the entire current Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f population. More information about the Nielsen//NetRatings service is available at: www.nielsen-netratings.com. About Bloomberg Bloomberg is a global distributor of financial information services See Information Systems. , combining news, data, and analysis for all financial markets and businesses. The BLOOMBERG service provides real-time and historical pricing, indicative and fundamental data, customized analytics, print and multimedia news and electronic communications on demand 24 hours a day. Bloomberg also has 10 worldwide financial television networks, a 24-hour news radio station, publishing and web operations Web operations is a domain of expertise within IT systems management that involves the deployment, operation, maintenance, tuning, and repair of web-based applications. With the rise of web technologies since mid-1995, specialists have emerged that understand the complexities of (www.bloomberg.com). About NetRatings NetRatings, Inc., a Web audience research company, provides Internet advertisers, marketers, site publishers, media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending and Web professionals with comprehensive information about Web user interaction with Web sites and ad banners. The company's innovative data collection technology, NetRatings Insight(tm) software, captures detailed Web usage information and compiles data with in-depth demographic profile information. More information about the company is available at www.netratings.com. About Nielsen Media Research Nielsen Media Research (NYSE:NMR) is the leading provider of television audience measurement and related services in the United States and Canada. Its National People Meter Service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language television, and national syndicators. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 46 markets. Nielsen Media Research provides competitive advertising intelligence information through Nielsen Monitor-Plus, and Internet usage and advertising information through Nielsen//NetRatings. Additional information: www.nielsenmedia.com. |
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