Dagwood's Sandwich Shoppes to Host Media & VIP Briefing, Thursday, May 11.

Dagwood's Sandwich Shoppes:

WHAT:       Media & VIP Briefing for Dagwood's Sandwich Shoppes,
            including Signature Sandwich tasting and interview
            opportunities with Dean Young, creator of the legendary
            "Blondie" comic strip, CEO Lamar Berry, and Dean of
            Dagwood's University Valerie Oberle.

WHEN:       Thursday, May 11 11:00 a.m. - Noon ET Briefing, Q&A

                             Noon - 1:00 p.m. ET  Signature Sandwich
                                                  Tasting, One-on-One
                                                   Interviews/Photos

WHERE:      Clearwater, Florida - The Restaurant Franchise Launch
            Capital of the World!

            Dagwood's Sandwich Shoppes U.S. Headquarters
            17757 U.S. Highway 19 North, Building Two
            Clearwater, FL 33764

DETAILS:    Dagwood's Sandwich Shoppes LLC and "Blondie" comic strip
            creator Dean Young will announce that Dagwood Bumstead is
            stepping out of the comic strip and opening the first
            Dagwood's Sandwich Shoppes franchise location this summer
            in Tampa Bay.

FAST FACTS: Dagwood's expects to have thousands of locations in the
            U.S. and abroad by 2008 to meet the Baby Boomer
            Generation's demand for high-quality, tasty sandwiches and
            a wholesome dining experience.

            The market for Dagwood's Sandwich Shoppes spans not only
            generations but also cultures, with more than 250 million
            "Blondie" readers daily in more than 55 countries and 35
            languages. Exclusive Market Partner Territories covering
            entire countries have already been reserved as far away as
            the Philippines, where Blondie and Dagwood are icons of
            traditional family values.

            The sandwich category is growing 143 percent faster than
            the entire restaurant category, 229 percent faster than
            the pizza category and a whopping 1,600 percent faster
            than the chicken category.

            CEO Lamar Berry, who has 30 years of executive experience
            in quick-serve restaurant (QSR) franchising, was head of
            marketing and advertising for Popeye's Fried Chicken
            during its prolific growth from 25 sites to nearly 1,000
            locations nationwide and sales approaching $1 billion in
            only a dozen years.

            More than 100 territories are being offered for sale to
            Market Partners(TM) for between $200,000 and $300,000,
            each of which includes 40-75 individual restaurant
            franchise units.

ABOUT DAGWOOD'S SANDWICH SHOPPES:

            Dagwood's Sandwich Shoppes, an innovative restaurant
            franchise headquartered in New Orleans, La. and
            Clearwater, Fla., is the brainchild of "Blondie" comic
            strip creator Dean Young and restaurant franchise
            marketing expert Lamar Berry. Dagwood's Sandwich Shoppes
            have the fun, entertaining and universal appeal of the
            comic strip and, like the strip, they offer guests the
            opportunity to suspend disbelief and step into a fun,
            wholesome, comic strip world. Dagwood's features more than
            30 delicious menu items including Dagwood's Signature
            Sandwiches - plus soups and salads - made from the world's
            tastiest meats, unique breads and distinctive condiments.
            Additional information about Dagwood's Sandwich Shoppes is
            available by visiting http://www.dagwoods.us.com.