DYMO Introduces New OS X Software for DYMO Labelwriter Printers, Packed with New Features and Technology.

Business Editors

STAMFORD, Conn.--(BUSINESS WIRE)--April 23, 2003

DYMO, the leading manufacturer of labelmakers for over 40 years announces the release of its brand new DYMO Label Software (DLS) for Macintosh OS X.

The heavily anticipated software has been completely re-designed, sporting a new interface, integrated address book, support for CD/DVD labels and new technology features. These updates make it more functional and easier to use than ever.

Already the fastest way to make a label in the office, the new software now makes printing labels even easier, providing the only complete desktop labeling solution for Macintosh users. New features include:

-- Completely re-designed interface

-- Single click on-label editing for quick text entry

-- New address book layout for personal address list

-- Text and image design features like printing curved text,

images, barcodes, sequential labels, mirrored text, time/date

stamping and more

-- Support for CD/DVD label printing

-- New "Smart Paste" technology

These features allow added flexibility for producing custom address labels, shipping labels, security badges, nametags, file folders, bar coding and most other labels in the office or home.

The software includes DYMO's new "smart paste" technology. This heavily requested feature allows users to print data or text from programs like Microsoft Word and Excel, with only a few mouse clicks and without having to import/export into other programs. Additionally, an add-in for Microsoft Word for Mac allows for easy label printing from Word with a click of the mouse.

Support for DYMO's newest label form is also included in this new version. Users who burn CD's and DVD's can quickly custom design and print CD and DVD labels without using expensive sheets and toner. The disc labels come in a roll of 160 and are available nationwide.

For users looking for a simple address book, the software also provides an easy to use, redesigned address database. Features like on-screen editing of contact information and simple importing and exporting functions lets users easily access and print their stored addresses.

In additional to standard business style labels, the DYMO LabelWriter prints over 40 styles and sizes of professional labels making it the perfect technology tool for the office or small business. It virtually eliminates the need for costly sheet fed labels.

Users can print all their business and personal labels, quickly and easily, right from their Macintosh PC. Plus, the direct thermal technology of the LabelWriter printer means no ink or toner is ever required to produce clear high-resolution images, text and barcodes, saving money on the recurring cost of toner.

The new software requires the latest updates of Apple OS X and is compatible with DYMO LabelWriter 300 series and EL series with direct USB connections. A free download of the software, and information on the LabelWriter is available by visiting www.dymo.com.

About DYMO Corporation

DYMO Corporation is the leading manufacturer of electronic labelmakers and PC-connected label printers for home, office and commercial use. The company is a division of Esselte Corporation, one of the worlds leading office product manufacturers. More information on DYMO is available at www.dymo.com.