DVRs May Prove to Be PC; New InsightExpress and MediaPost Report Reveals Consumer Willingness to Use Home Computers as Digital Video Recorders.Business Editors STAMFORD, Conn.--(BUSINESS WIRE)--June 14, 2004 TiVo's already fragile hold on the DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels. market could grow even more tenuous tenuous Intensive care adjective Referring to a 'touch-and-go,' uncertain, or otherwise 'iffy' clinical situation according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a comprehensive research report entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: Demystifying Digital Video Recorders See DVR. , from online market research firm InsightExpress(R) and leading advertising publisher MediaPost. That is because more than four out of five Americans already have a DVR-ready device just waiting to be activated activated a state of being more than usually active. In biological systems this is usually brought about by chemical or electrical means. Commonly said of pharmaceutical and chemical products. - their home PC. While DVRs have yet to make a major dent in the consumer electronics marketplace, two-thirds of consumers say they would consider using their PC as a DVR if it was easy and inexpensive to do. The report, based on an in-depth series of online consumer surveys, reveals Americans are attracted to the idea of converting a home PC to perform the functions of a DVR.
Attitudes Towards Using Home PC as a DVR Device Percent of
Americans
Agreeing
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I would consider using my PC as a DVR if it were easy and
inexpensive 65%
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Repurposing an old or unused PC (as a DVR) is a good idea 56%
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Using my PC as a DVR would be "cool" 52%
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Using my PC as a DVR would be technically challenging 29%
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"It is becoming increasingly obvious that the networked home computer can easily provide DVR functionality for televisions located anywhere in the home," said Lee Smith, president and COO (Cell Of Origin) See mobile positioning. of InsightExpress. "The immense desire for consumers to control the content and timing of the media they consume provides a unique opportunity for computer and component manufacturers to expand their businesses by entering into immediately adjacent markets." The report also reveals brands and categories of manufacturers from which Americans would consider purchasing a device with DVR functionality. Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. for these studies were randomly recruited online using InsightExpress' patent-pending e-RDD methodology. Each survey was created, distributed and tabulated during the first quarter 2004. The report, Demystifying Digital Video Recorders, is available for purchase by contacting InsightExpress. About InsightExpress InsightExpress is the acknowledged pioneer of rapid turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. , high-quality, online market research services. With its award-winning and patented technology, market research expertise, and access to more than 100 million online individuals, InsightExpress enables its clients to easily harness market research to make the right business decision in real time. InsightExpress is affiliated with General Atlantic Partners. Visit us on the Web at www.insightexpress.com or call 203-359-4174. About MediaPost MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending and buyers. MediaPost is the #1 gateway for all media decision makers planning and buying all forms of media, including Online, Network TV, Cable, Magazines, Newspaper, Radio, Outdoor, and other forms of mainstream media. MediaPost's leading trade publications include MEDIA Magazine, MediaDailyNews I II III, MediaPost.com, The Center for Media Research, Just An Online Minute, Email Insider, Real Media Riffs, The Research Brief, The Online Spin, plus MEDIA's Events and Conferences. |
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