DVDPlay and U.S. Bank Promote Free Checking and New Movie Releases.

SAN JOSE, Calif. -- DVDPlay, the leading provider of fully- automated DVD rental machines and U.S. Bank have teamed up to offer first-time U.S. Bank customers Free Checking and 10 free DVD rentals. The current promotion is at participating U.S. Bank branches located in Safeway stores in the Bay Area.

Customers can visit any participating Safeway that has a U.S. Bank branch and open up a Free Checking account for this limited time offer. Each new checking account will receive a coupon for 10 free rentals from the DVDPlay kiosk. Most Safeway stores have DVDPlay machines in the front of the store near the checkout counters. Customers can choose any participating Safeway location to rent or return any DVDPlay movie rental. DVDPlay does not impose membership fees or late fees.

"The hottest hits of the season in our Safeway branches are the 10 coupons for free movie rentals from DVDPlay," said Julie Hilt, District Manager, Greater Bay In-Stores, U.S. Bank. "This pilot program adds both fun and value to new U.S. Bank customers and is a good example of important business partnerships that enhance our customers' experience within the Safeway branches."

"We are very excited to be partnering with U.S. Bank on this new customer promotion," said Dee Cravens, Chief Marketing Officer, DVDPlay. "Together DVDPlay and U.S. Bank are building stronger awareness of our mutual services through customer acquisitions at the branch locations and DVD Play rental kiosks inside participating Bay Area Safeway stores."

Customers can rent and return the newest DVD movie releases from the easy-to-use DVDPlay machines in as little as 60 seconds. Customers simply make their DVD movie selection, swipe a major credit or their U.S. Bank Visa[R] Check Card and receive their DVD.

The offer is valid at participating U.S. Bank branches while supplies last.

About DVDPlay

DVDPlay (www.dvdplay.com) offers consumers unparalleled convenience, low rental prices and new release DVD movies at kiosks located in grocery stores, convenience stores, military bases and apartment complexes. New releases are just $1.49 and first-time users can try DVDPlay for free. The easy-to-use, credit card-enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new releases available. There are more than 600 DVDPlay kiosks located in 34 states and Canada, with 2,250 expected to be installed by the end of 2007. DVDPlay's kiosks are networked and powered by patent pending software that enables dynamic pricing, promotions, inventory management, advertising and movie trailer insertions, as well as the capture and measurement of key business metrics. Kiosks are UL, FCC and ADA certified.

For information, visit the DVDPlay website at http://www.dvdplay.com/usbank/html

About U.S. Bank

U.S. Bancorp (NYSE:USB), with assets of $217 billion, is the 6th largest financial holding company in the United States. The company operates 2,467 banking offices and 4,943 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.