DVDPlay Names David Borlo Vice President of Business Development.

SAN JOSE, Calif. -- DVDPlay, "The New Way to Rent New Release Movies,[TM]" and the innovator and leading U.S. owner/operator of fully automated DVD rental kiosks, announced that David Borlo, has been named vice president of business development. In his new role, Borlo will be responsible for managing the development and implementation of the global sales strategy. By partnering with national grocery store chains, convenient stores and fast food chains, Borlo will grow DVDPlay's kiosk install base 300% in the next two years.

Borlo's business and industry expertise enables him to expand DVDPlay's business into major retail outlets such as fast food, major grocery chains and convenience stores. Additionally, Borlo will continue to build out DVDPlay's pre-existing network of customers such as, Safeway, Albertsons and Kroger grocery chains.

"David is a proven revenue catalyst in the entertainment, advertising and retail industries. He brings a wealth of experience to the company at a time when we are experiencing rapid growth," said Chuck Berger, Chairman and CEO, DVDPlay. "His extensive capabilities in driving and managing new business development made him the perfect candidate for the job."

Prior to joining DVDPlay, Borlo was founder and chief executive officer of Allure Fusion Media, a proprietary software solution company that specializes in creating digital networks for advertising, promotional and point of sale marketing. He has consulted as a digital media specialist for global retailers and global agencies, led innovation in digital signage and serves as director for start up companies. Borlo began his industry career at Earwax Productions in San Francisco, CA where he quickly rose through the ranks to general manager of interactive media.

About DVDPlay

DVDPlay's (www.dvdplay.com) easy to use, credit card enabled kiosks hold more than 500 DVDs, ensuring that there will be plenty of the hottest new movie releases available. Movies can be rented in less than 60 seconds. There are more than 1,000 DVDPlay kiosks located in 35 states and Canada, with approximately 3,000 expected to be deployed by the end of 2007. DVDPlay's kiosks are networked and powered by patent-pending software that enables dynamic pricing, promotions, inventory management, advertising and movie trailer insertions as well as the capture and measurement of key business metrics. DVDPlay kiosks meet all federal and state regulations including, UL, FCC and ADA certification.

For information, visit the DVDPlay website at: http://www.dvdplay.com.