DVDPlanet.com Partners With Be Free to Launch Affiliate Marketing Program; Performance-based Program Designed to Increase Revenue.Entertainment/Business Editors CHATSWORTH, Calif.--(ENTERTAINMENT WIRE)--July 6, 2000 DVDPlanet.com, Inc., the wholly owned e-commerce subsidiary of Image Entertainment, Inc. (Nasdaq: DISK), today announced the launch of the "DVDPlanet Satellite Syndicate," a performance-based affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. program managed by DVDPlanet and administered by Be Free, Inc. Be Free enables DVDPlanet to offer its own branded online sales-channel designed to increase revenue by generating leads and driving qualified traffic to the site. This performance-based program allows DVDPlanet to cost-effectively acquire new customers while paying only for traffic resulting in sales. David Borshell, Image's Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , commenting on the announcement, stated, "An affiliate program in the e-commerce environment is a necessary and proven-effective tool for business development and partnership-building. We have been extremely pleased by the initial response DVDPlanet has received since the implementation of this program. "We look forward to exploring applications of the affiliate model for DVDPlanet as well as additional marketing opportunities that generate traffic and increase revenue." DVDPlanet is a best-of-breed e-commerce site, focusing attention exclusively on the DVD format See VOB and DVD. ; providing consumers with streaming content, editorial features, product reviews, promotions, a weekly newsletter and one of the most comprehensive DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. databases online. Visit DVDPlanet online at http://www.dvdplanet.com Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ) is a leader in performance-based online marketing. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , America Online, GoTo.com, CNet, Lycos and Yahoo!. Image Entertainment, Inc. is a leading aggregator of content for DVD with nearly 1,200 Image-exclusive DVD titles in release. The Company also has exclusive videocassette A removable magnetic tape module for storing video data. The cassette contains supply and takeup reel (hubs) in the same housing. See VCR. , broadcast, streaming video and downloading rights for certain properties. The Company maintains its distribution facility in Las Vegas and is one of the largest distributors of DVD programming in North America. Additionally, Image has distribution agreements in Japan, Australia, The United Kingdom, Germany, Austria, German-speaking Switzerland, Belgium, Luxembourg and The Netherlands for select programming in the DVD and videotape formats. |
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