DVD Trading Site Peerflix Honored with IBDNetwork's Innovation Award.

MENLO PARK, Calif. -- Audience and Judges Vote Peerflix Award Winner in "Social Software & Tools" Category at IBDNetwork's Under The Radar(TM) Event

Peerflix, an online peer-to-peer service that allows members to legally trade DVDs, today announced that it received the Innovation Award at IBDNetwork's Under the Radar(TM) / Consumer Technologies event in the "Social Software & Tools" category. Peerflix was chosen from eight competing vendors to receive the prestigious Under the Radar Innovation Award based on market opportunity and unique value proposition. A panel of judges from leading venture capital firms voted Peerflix the award recipient. Previously, Peerflix also received the Audience Choice Award from VCs, CEOs and other executives from private and public companies present at the event.

"What ties all the 'Under the Radar' companies together is they are providing the tools and services that are creating the always-on technical experience. They are leveraging the proliferation of broadband to provide consumers with the media they want, when and where they want it. Peerflix certainly fits this description and both the audience and VC judging panel agreed that the approach, business model and customer experience are poised to disrupt the market," said Alison Murdock, co-founder and president of IBDNetwork.

Peerflix was handpicked to participate in the event by the IBDNetwork editorial team and Under the Radar advisory board from a pool of 300 companies across four different fast-growing technology sectors, including mobile applications, home & entertainment, search, and social software & tools.

"Peerflix is thrilled to receive the Innovation Award from IBDNetwork," said Billy McNair, co-founder of Peerflix. "We believe our platform will empower online consumers to trade their media in a legal, cost-effective, and scalable way. We're excited to see others share that vision and recognize that Peerflix is leading the charge in social software. To be voted the winner in our category by such a highly respected panel of judges makes the nomination that much more significant."

Peerflix offers a peer-to-peer online trading platform for physical media. In its first application, the system allows users to trade DVDs across a large, distributed network, where each US household serves as a distribution center. Peerflix itself carries no inventory and does not participate in the transaction: it simply matches people and products while optimizing for trade speed, frequency, and geography. The company transfers its low overhead directly to customers by only charging $0.99 for each trade facilitated by its system. Since its 2004 launch, Peerflix has been steadily building its customer base and site inventory and is today the leading online destination for DVD owners to trade their DVDs.

About IBDNetwork -- www.ibdnetwork.com

Founded in September of 1999, IBDNetwork is the first membership-based organization to accelerate dealmaking. IBDNetwork explores the business side of technology through events and newsletters that cover the latest innovative technologies, partnerships, company growth, business models, and investment strategies. IBDNetwork's community is comprised of VCs, CEOs, and VPs of business and corporate development from both private and public companies -- typically the company "forecasters" that need to understand new market opportunities and trends to help plan their companies' strategic initiatives.

About Under the Radar -- www.ibdnetwork.com/events/UTRMay05.php3

Under the Radar began as an evening networking event in April 2003. After 18 months of sold-out events, IBDNetwork, urged by the VC and M&A professionals in its network, created an event with one-day's worth of companies: effectively a one-stop shop to evaluate and explore new business opportunities, partnerships, potential investments, and trends in several technology sectors. Under the Radar's sponsors include Acteva, Comerica Bank, Intel Capital, LEWIS PR, Perkins Coie, and UK Trade & Investment.

About Peerflix

Peerflix, headquartered in Menlo Park, CA. is an online peer-to-peer service that allows members to legally trade DVDs with each other. Started in 2004, the Peerflix service is an easy way for anyone to get the most out of their DVD collections. With Peerflix, members can maintain a dynamic and updated library of DVD titles, in a cost effective manner. While still in its "beta" phase, Peerflix has already grown to become the leading online destination for DVD owners to trade their DVDs. The Peerflix service is currently available in both the United States and Canada. For more information, please visit www.peerflix.com.