DVD Trading Site Peerflix Appoints Industry Experts to Management Team; Amazon.com and Netflix Veterans Chartered With Enhancing User Experience and Community Tools for Growing Customer Base.

MENLO PARK, Calif. -- Peerflix, an online peer-to-peer (P2P) service that allows members to legally trade DVDs, today announced two new additions to its management team. Effective immediately, Barnaby Dorman and Paul Gutierrez will join Peerflix as Vice President of Product and Director of Operations, respectively. Together, Dorfman and Gutierrez, who bring experience from Amazon.com, the world's largest online retailer, and Netflix and HomeScreen, pioneers in online DVD rentals, are chartered with enhancing the Peerflix user experience and developing new community tools to improve the peer-to-peer trading process. Peerflix expanded its management team to serve a growing customer base that now includes over 150,000 users trading more than 250,000 DVDs across the U.S. and Canada.

Barnaby Dorfman was most recently at A9, a subsidiary of Amazon.com, where he was vice president in charge of local search and developed the noteworthy BlockView effort. Prior to that, he created IMDbpro.com, a subscription version of the popular Internet Movie Database (IMDb.com) that provides an unparalleled wealth of information for entertainment professionals. Dorfman is an avid film buff and executive produced Police Beat, a drama selected for the 2005 Sundance Film Festival. As Vice President of Product at Peerflix, Dorfman will be in charge of translating the needs and wants of the user community into new site features and functionality, building tools that will foster user communication regarding all the entertainment content available on the Peerflix website, enhancing the user interface as Peerflix expands into new markets and, overall, executing the vision of a frictionless marketplace where users can derive repeat value from the entertainment content they own.

Paul Gutierrez joins Peerflix from HomeScreen Entertainment, an Australia-based DVD rental service, where he was Vice President of Content Acquisition. While at HomeScreen, Gutierrez reduced DVD expenditures by 50% within six months through targeted purchasing, increased customer satisfaction, and reduced the churn of paid subscribers. Before HomeScreen, Gutierrez was with Netflix where he also managed content acquisition, helped negotiate revenue sharing agreements, and oversaw relationships with over 30 studio vendors. At Peerflix, Gutierrez will lead the company's effort to continuously optimize the trading process so that DVDs are traded quickly and efficiently. For example, one of Gutierrez's first projects is a pioneer program with the United States Postal Service, slated to go live in early 2006, that will track the precise location of DVDs sent through the system at any point in time. He will also manage vendor relationships, customer support, logistics and fulfillment.

"We are thrilled to have Barnaby and Paul join our leadership team," said Peerflix co-founder Billy McNair. "Their skill sets and experience will allow us to continue innovating in the entertainment space while delivering true value to our growing user base."

About Peerflix

Peerflix offers a peer-to-peer online trading platform for physical goods or services. In its first application, the system allows users to legally trade DVDs directly with one another, across a large, decentralized network. Using the Peerflix service, members can get the most out of their DVD collections, maintaining a dynamic and updated library of DVD titles in a cost effective manner. Started in 2004, Peerflix has already grown to become the leading online destination for DVD owners to trade their DVDs. Peerflix is supported by leading venture capital firms including Battery Ventures, BV Capital and 3i. The Peerflix service is currently available in both the United States and Canada. For more information, please visit http://www.peerflix.com.