DVD Renting Households Grow 333 Percent Since 1998; Monthly DVD Purchase Incidence Ranks Second at 57 Percent Among 25 CENTRIS Core Activity Measures.Entertainment/Business Editors LOS ANGELES--(ENTERTAINMENT WIRE)--Sept. 6, 2000 We now know who the DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Console and DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. households are. We know their level and mix of DVD purchases and rentals and its impact on their VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. activity. Additionally, we know what types of other entertainment activities and consumer electronics products they have. We also know how the DVD installed base's profile and activity have changed since the first player was sold. This data was just published in the third wave of CENTRIS' "Who's `Bought In' to DVD: A Demographic, Technology and Entertainment Profile of Early Adopters." "The importance of the rental market is incredible, although originally, when the first players were released, it was unexpected. And the shift in VHS rental and purchase activity is not what might have been expected. The growing overlap of Console and DVD-ROM households is compelling, as it suggests a media integration between DVD-ROM and the Internet, which holds infinite possibilities," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jerilyn Kessel, co-founder of CENTRIS(SM). "CENTRIS(SM) tracks many of the new technologies and formats from day one, enabling us to accumulate respondents and develop a statistically meaningful sample base from which to analyze activity data and profile ownership status as the market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" evolves," said Kessel. After tracking DVD ownership since the first DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. hit the street, the DVD section of the CENTRIS Core Battery has been expanding to accommodate many of the pertinent measures for manufacturers, producers and content distributors. "Who's `Bought In' to DVD: A Demographic, Technology and Entertainment Profile of Early Adopters" provides demographic, technology and content usage profiles for DVD Console and DVD-ROM households and their various sub-segments. The report covers the period from January through June 2000 and contrasts it with similar data from comparable time periods in 1998 and 1999. The sample base is the 24,000 nationally projectable respondents interviewed each week during the period, which yields a DVD Console sample of 1,888 and a DVD-ROM sample of 2,352. The report contains 50 pages of analysis, charts and tables along with two sets of tabular tab·u·lar adj. 1. Having a plane surface; flat. 2. Organized as a table or list. 3. Calculated by means of a table. tabular resembling a table. data. The report costs $2,495. The table of contents is available on CENTRIS' Web site (www.CENTRIS.com). About CENTRIS(SM) CENTRIS is a research and information services See Information Systems. firm for the converging industries of communications, entertainment and technology specializing in cable, satellite, home video, motion pictures, and consumer electronics devices, PCs, telecommunications and the Internet. Its products are based on weekly nationally projectable interviews of 1,000 households profiling nearly 100 consumer electronics, entertainment, telecommunications and geo-demographic measures. CENTRIS(SM) has headquarters in the Philadelphia area with an office in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. . |
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