DVD Industry Heavyweight Kirk Paulsen Moves to Spruce Technologies.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Oct. 26, 1999-- Spruce Technologies Spruce Technologies was founded in Silicon Valley in 1996 by Dr. Hiromu Soga. At the time Dr. Soga was already a veteran of video compression technology companies and was keen to develop tools for the emerging DVD and Digital Video Server markets. , makers of the award-winning DVDMaestro DVD authoring DVD authoring describes the process of creating a DVD video that can be played on a DVD player. DVD authoring software must conform to the specifications set by the DVD Forum group in 1995. system, today announced that well-known DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. industry veteran Kirk Paulsen has joined the company in the role of Vice President of Sales. Paulsen spent the past eight years at competitor Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : SNIC SNIC Singapore National Institute of Chemistry SNIC Snow and Ice Clearance SNIC Sub-Network Independent Convergence (functions) SNIC Standard Network Interface Card ) in several key roles, most recently as the Vice President of European Operations. Paulson brings over 20 years sales and management experience in the DVD, audio, film and video fields to Spruce. Paulsen will be instrumental in continuing the development of Spruce's international sales channel, which already consists of more than 50 market leading dealerships in more than 30 countries. "Kirk's experience will be extremely valuable in helping Spruce to deliver the sophisticated DVD solutions the market is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," said Mike Keeler Keel´er n. 1. One employed in managing a Newcastle keel; - called also keelman ltname>. 2. A small or shallow tub; esp., one used for holding materials for calking ships, or one used for washing dishes, etc. , Vice President of Marketing and Sales. "Spruce has built a formidable team that is continually working to improve the products and services we offer the DVD space. Having Kirk join this team is like the Yankees adding Roger Clemens to their starting rotation. He is a proven leader that makes even the biggest stars around him shine brighter." Spruce Technologies is the fastest growing manufacturer of DVD authoring systems and related components. In just over 18 months since Spruce began shipping systems, the company has grabbed about 20 percent of the installed market from the established competition. The majority of that growth has taken place within the last nine months. "I have been very impressed with Spruce's technology developments, in particular the Spruce Convergence(TM) solution to Web-DVD," explained Paulsen. "I am convinced that the marriage of DVD and the Internet will be pivotal in the development of DVD and its use in corporate and educational markets." Spruce Technologies' quick development into a market leader is based on being first to provide DVD producers with the tools needed to take maximum advantage of the increasingly popular DVD format. Spruce has already amassed an impressive list of DVD authoring firsts by continuously pioneering new technologies that enable users to unleash their full creative potential. Spruce Convergence, a unique Web-DVD solution that gives the author incredible freedom and flexibility to create titles that have all the rich media of DVD and the interconnectivity of the Internet, is just one recent example. Hybrid Web-DVD titles offer customers many exciting new options, from high-quality video sales catalogues with online ordering, to educational applications that combine visually interesting lessons with web-based exam scoring for advancement. Spruce ships three complete DVD authoring software packages - DVDMaestro(TM), DVDConductor(TM) and DVDVirtuoso(TM) -- enabling the company to meet the needs of clients of all sizes and with any business objective from corporate to education, and from multimedia to Hollywood feature film. Spruce is also the only company that delivers a consistent interface across all its products and to support a single, robust operating platform (Windows NT) throughout its product line. This consistency is critical to customers as their needs evolve and they look to add to their initial investment. About Spruce Technologies, Inc. Spruce Technologies develops and markets DVD authoring software and MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). encoders for the corporate, new media, and entertainment markets. Based in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. , Spruce combines the best Silicon Valley software expertise with extensive DVD, MPEG and video postproduction knowledge. For more information, contact Spruce at 408-861-2200. Additional information about Spruce is also available on the World Wide Web at: http://www.spruce-tech.com . Spruce Technologies, Inc., DVDMaestro, DVDStation, DVDConductor and DVDVirtuoso are trademarks of Spruce Technologies, Inc. Other company and product names are trademarks of their respective owners and may be registered in certain jurisdictions. |
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