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DVD Industry Expert Jim Taylor Joins Sonic Solutions; Appointed Chief of DVD Technology.


Business Editors/High-Tech Writers

MARIN COUNTY, Calif.--(BUSINESS WIRE)--March 5, 2001

Sonic Solutions Sonic Solutions NASDAQ: SNIC is a digital media company based in Novato, California, USA. It was created in 1986 by former Lucasfilm employees who developed the AudioDroid digital audio editing system as part of the Droidworks project.  announced this week the appointment of Jim Taylor This article is about the NFL football player. For other uses, see Jim Taylor (disambiguation).

James Charles "Jim" Taylor (born September 20, 1935) is a former professional football player. Taylor played for ten NFL seasons, from 1958-67.
 to its executive team.

As Chief of DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Technology, Taylor will help define strategies for developing tools for creative artists to express themselves with DVD technology. He joins Sonic after serving as Chief Technology Officer of Daikin U.S. Comtec Laboratories and, previously, helping to direct and develop DVD features in Windows as the DVD Evangelist for Microsoft.

"We are extremely pleased to have Jim Taylor join our team at Sonic," said Bob Doris Bob Doris (born May 11 1973) is a Scottish politician. A member of the Scottish National Party (SNP), he was elected to the Scottish Parliament to represent Glasgow region at the 2007 election. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Sonic Solutions. "His reputation in the DVD industry as a visionary and advocate in advancing the state of DVD technology will help to reinforce Sonic's leadership position in DVD."

In his role at Sonic, Taylor will also continue as a DVD industry "guru," teaching, lecturing, writing, and broadening the market for DVD. He remains President and Technical Director of the DVD Association, and will continue working in the DVDA's Haiku haiku (hī`k), an unrhymed Japanese poem recording the essence of a moment keenly perceived, in which nature is linked to human nature.  group and with the DVD Forum A membership organization devoted to defining DVD standards for read-only, rewritable, write-once, video and audio use. Members participate in working groups to develop new standards.  to develop standards for Web-integrated DVD -- the powerful combination of DVD and Internet technologies.

"I believe that digital video editing and recordable DVD will revolutionize the video industry just as desktop publishing and laser printers revolutionized the printing industry," said Taylor. "Sonic's acquisition of Daikin combines the strengths of the two top companies in the DVD authoring industry, and will help accelerate the exciting transition to home video publishing that has now begun. The future lies in the combination of DVD content with the Internet -- DVD is a convergent medium for a converging world. It is the bridge from analog to digital, the conduit from passive viewing to active involvement, and the perfect means to unify published media with online delivery. Web-enabled DVD technologies such as Sonic eDVD(TM) will forge the path to broadband delivery."

Jim Taylor is the author of "DVD Demystified," the best-selling book about DVD technology, now in its second edition. Called a "minor tech legend" by E! Online, Jim created the official Internet DVD FAQ (Frequently Asked Questions) A group of commonly asked questions about a subject along with the answers. Vendors often display them on their Web sites for use as troubleshooting guidelines. , writes articles and columns about DVD, serves as President and Technical Director of the DVD Association, and sits on advisory boards at several DVD companies. He received the 2000 DVD Pro Discus Award for Outstanding Contribution to the Industry, and was also named one of the 21 most influential DVD executives by DVD Report. Jim has worked with interactive media for over 20 years, developing educational software, laserdiscs, CD-ROMs, Web sites, and DVDs; and teaching workshops, seminars, and university courses. Jim consulted to Microsoft for two and a half years as DVD Evangelist, and was formerly VP of Information Technology at Videodiscovery, an educational multimedia publishing company.

About Sonic Solutions (Nasdaq:SNIC SNIC Singapore National Institute of Chemistry
SNIC Snow and Ice Clearance
SNIC Sub-Network Independent Convergence (functions)
SNIC Standard Network Interface Card
)

Based in Marin County, California Marin County (IPA: /məˈrɪn/) is a county located in the North San Francisco Bay Area of the U.S. state of California, across the Golden Gate Bridge from San Francisco. As of 2000, the population was 247,289. , Sonic (http://www.sonic.com) is the leading manufacturer of solutions for DVD publishing. Sonic DVDit!(TM) (http://www.dvdit.com) is the first application for DVD authoring targeted at videographers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Sonic MyDVD(TM) (http://www.mydvd.sonic.com) is the first DVD authoring application for consumers, making it easy to capture "your life on DVD." Sonic DVD Creator(R), Sonic Scenarist sce·nar·ist  
n.
One who writes screenplays.


scenarist
the writer of scenarios, story lines for motion pictures.
See also: Films

Noun 1.
 and Sonic DVD Fusion(R) are the most widely used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. SonicStudio(TM) HD is the leading digital workstation for preparing audio for release on CD and is the first for creating content for the new DVD-Audio format. Sonic is also a full voting member of the DVD Forum, the standards-setting body for the DVD format.

The above paragraphs of this press release contain forward-looking statements that are based upon current expectations. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties including, among others, the timely introduction and acceptance of new products, costs associated with new product introductions, the transition of products to new hardware configurations and platforms and other factors, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly report on Form 10-Q Form 10-Q

See 10-Q.
 on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results.

Note to Editors: Sonic, Sonic Solutions, the Sonic logo, DVD Creator, DVD Fusion, DVDit!, eDVD, MyDVD and SonicStudio HD are trademarks of Sonic Solutions. All other company or product names are trademarks of their respective owners. Specifications, pricing and delivery schedules are subject to change without notice.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Mar 5, 2001
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