DVD EXPRESS Teams With Active Research to Help Shoppers Make Informed DVD-Player and Home-Theater Purchases at DVD.COM.LOS ANGELES--(BUSINESS WIRE)--Aug. 10, 1999-- DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. EXPRESS (www.dvdexpress.com), the leading online video retailer and authority on digital versatile discs digital versatile disc or digital video disc (DVD), a small plastic disc used for the storage of digital data. The successor media to the compact disc (CD), a DVD can have as much as 26 times the storage capacity of a CD. (DVDs), Tuesday announced a partnership with Active Research to assist shoppers with their upcoming DVD-hardware and home-theater purchases with the private-labeled Active Buyer's Guide (www.activebuyersguide.com), the most unbiased comprehensive product-recommendation engine on the Internet. The new service debuts Tuesday at DVD.COM, the editorial arm of DVD EXPRESS and leading online resource for information on DVD entertainment and technology aimed at creating and increasing consumer awareness of DVD and the unique aspects the format offers. "With the player base for DVD doubling from 2.2 million to 4.4 million by the end of the year, DVD.COM will be the place for consumers to get unbiased product information and make educated purchasing decisions," said Michael Dubelko, founder and chief executive officer of DVD EXPRESS. "Our launch of Active Buyer's Guide at DVD.COM helps consumers cut through the potentially intimidating in·tim·i·date tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates 1. To make timid; fill with fear. 2. To coerce or inhibit by or as if by threats. aspects of DVD hardware to make the decision process easy and enjoyable." Active Buyer's Guide directs consumers to the DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. best suited to their needs through a series of questions based on preferred cost, features and brand names. After the interactive process is completed, customers will receive a listing of the top five DVD players best suited for them. Supplementary information on each of the players is also provided to ensure a sound decision. DVD.COM is also featuring Active Buyer's Guide sections dedicated to other popular elements associated with the DVD experience, such as finding the right color televisions, projection TVs See rear-projection TV and front-projection TV. and home-theater components. About Active Research Active Research provides Web-based Market Research Automation services to help businesses attract and understand buyers. The company is the first to offer real-time market-intelligence services that enable product manufacturers and retailers to understand and respond to changing customer demands. Market intelligence is generated through a network of portal, content and merchant partners who host buyer's guides powered by Active Research. Complete and unbiased, these buyer's guides help partners attract and retain customers. Founded in 1997, Active Research is based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and can be found on the Web at http://www.activeresearch.com and http://www.activebuyersguide.com. About DVD EXPRESS DVD EXPRESS, based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and located on the Web at http://www.dvdexpress.com, is the leader in entertainment-product retailing that immediately provides customers with selection, service and value. The company has grown to become one of the dominant forces in video retailing since its launch in April 1997. Merging the future of home entertainment with the future of shopping under the single banner of "High Speed Entertainment," DVD EXPRESS offers customers more than 3,200 DVD-movie and DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. software titles at daily discounts of up to 50 percent. In addition to online retail, DVD EXPRESS is the premier Web destination for DVD, home-entertainment and movie enthusiasts, offering a robust online community with entertaining DVD-related editorial content, contests and promotions. DVD EXPRESS can also be found online through its partnerships and advertising deals with the AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Network, AOL.com, CompuServe, Go.com (formerly Infoseek), NBC's Videoseeker, Compaq, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Gateway and AltaVista. |
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