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DVD Burners Will Continue to be Dominant Volume Optical/Removable Product Until 2011, But Significant Momentum for HD DVD and Blu-Ray Disc is Building, IDC Says.


FRAMINGHAM, Mass. -- While DVD burners will continue to be the dominant volume product of the optical/removable storage market until 2011, due to commodity prices and almost universal compatibility, next-generation drives are ramping up, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 IDC. Significant momentum is building behind the blue laser formats: HD DVD (High Definition DVD) A relatively short-lived high-capacity optical disc that holds four hours of high-definition video on a single-sided, single-layer 15GB disk. Sanctioned by the DVD Forum in 2003 and based on the Advanced Optical Disc (AOD) technology from Toshiba and  and Blu-ray Disc A Blu-ray Disc (also called BD) is a high-density optical disc format for the storage of digital information, including high-definition video. Overview
The name Blu-ray Disc is derived from the blue-violet laser used to read and write this type of disc.
 (BD). Marketing activities of both camps are accelerating, and more and more companies are joining one of the two or both format groups.

"Similar to DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and DVD burners, blue laser DVD will need a three- to five-year ramp to reach mass-market volumes," said Wolfgang Schlichting, research director for Removable Storage at IDC. "HD DVD needs to aggressively push volumes to neutralize BD's advantage in support from consumer electronics (CE) and content companies."

Other key findings include:

* Continued PC market growth will give the CD/DVD market a positive outlook in 2007 and beyond. This is especially true for slim drives for laptop PCs.

* Blu-ray disc needs to maintain support from its impressive lineup of consumer electronics (CE) and content companies, ensure that PS3 generates additional momentum, and stay within reach on product pricing.

* HD DVD needs to show a clear price advantage over BD products, be more consumer friendly in terms of moving/accessing content, and provide easy licensing to second tier manufacturers.

IDC's new study, Worldwide Blue Laser DVD, DVD, CD, and Other Optical/Removable Storage Drive 2007-2011 Forecast and Analysis (IDC #206676) presents an analysis of the worldwide Blu-ray Disc (BD), HD DVD, CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
, CD-R/RW, combo, and DVD-Rec markets for 2004-2006, and a forecast. Detailed data is provided in terms of market value, unit shipments by technology, OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  average selling values (ASVs), installed base, regional shipments, and market share. Also, CD/DVD and BL DVD unit shipments are analyzed and forecast by slim and half-height (HH) form factor.

To purchase this document, call IDC's Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services advisory services

advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal
, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

All product and company names may be trademarks or registered trademarks of their respective holders.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 20, 2007
Words:445
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