DVC Worldwide Launches DVC eXperiential Marketing -- DVCX -- To Create Real-Life Brand Experiences.Business Editors MORRISTOWN, N.J.--(BUSINESS WIRE)--June 19, 2002 DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV. (2) (Digital Video Cassette) An earlier term for the DV format. See DV. (3) See desktop videoconferencing. Worldwide, a leader in the use of behavioral marketing See behavioral targeting. to create fully-integrated marketing, communications, and technology solutions, today announced the formation of a new division, DVC eXperiential Marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. (DVCX), and the hiring of experiential communications expert John G. Palumbo as its president. DVCX will bring a new and important element to a brand's marketing mix by adding an experiential component that will uniquely place a product into the lives of its target audience. Unlike conventional event marketing firms, DVCX's programs are developed by using a proprietary "immersion" process with the consumer. The valuable insights that result from this process make for the creation of highly relevant and personal experiences that impact the customer in the right place at the right time with the right message using the right approach, creating an ongoing dialogue between the brand and its users. "DVCX will take a brand's 'boardroom message' and transform it into a highly meaningful communication to which consumers can relate," said John Palumbo John Palumbo is a businessman and investment expert based in Jacksonville, Florida, [1] and the host of the "Investment Gambler" segment on WJXT[2], a Jacksonville television station. , president of DVCX. "So much of bringing brands to life involves reaching key influencers to create brand buzz, which we will generate by infusing a mix of exclusivity, discovery, and surprise into real-life experiences." Palumbo was most recently the chief strategy officer of Big Fat Inc., a leading-edge New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based marketing company. At Big Fat and his prior firm, Fusion 5, Palumbo created award-winning, innovative programs for clients such as Ford, Nestle, Nintendo, and PepsiCo, many of which included break-through Gen Y initiatives. In addition, Palumbo was director of brand management for US Concepts, handling on-premise strategic planning for the entire portfolio of Schieffelin & Somerset brands. "John has developed some of the most innovative, exciting and effective experiential programs out there, programs that have dramatically built businesses," commented Sue Furlong, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of DVC Worldwide USA. "We will deploy DVCX across all of our practice areas to incorporate truly great brand experiences into our behavioral marketing solutions that are designed to motivate our clients' customers across multiple touch points and channels." DVCX will be based in DVC's New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. offices. About DVC Worldwide DVC uses behavioral marketing to provide its clients with fully integrated marketing, communications, and technology solutions. Leading industry trade journal PROMO MAGAZINE named DVC "Agency of the Decade" in December, 1999. DVC currently has over 1,200 employees in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , New York City, Minneapolis and the Philadelphia area, and in London and Devon, United Kingdom. Additional information is available at www.dvcworldwide.com. |
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