DVC Worldwide Acquires Leading European Field Marketing Company; Britain's Third Largest Field Marketer to Strengthen DVC's International Network.Business Editors MORRISTOWN, N.J.--(BUSINESS WIRE)--June 18, 2001 DVC (1) (Digital Video Camera) A camcorder that records in digital format. See DV. (2) (Digital Video Cassette) An earlier term for the DV format. See DV. (3) See desktop videoconferencing. Worldwide, a leader in the use of behavioral marketing See behavioral targeting. to create integrated marketing, communications, and technology solutions, today announced it has acquired Aspen Field Marketing. Aspen is the third largest field marketing agency in the United Kingdom. Headquartered outside of London in Maidenhead Maidenhead, city (1991 pop. 59,809), Windsor and Maidenhead, S central England, on the Thames River. It is a residential town with brewing and milling industries as well as a resort. The 13th-century stone bridge was rebuilt in the 1770s. , England, Aspen is a one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. providing enhancement of clients' sales and marketing efforts, including training at point-of-purchase, launch support, product and point-of-sale fulfillment, merchandising, and data collection and data warehousing See data warehouse. data warehousing - data warehouse . Aspen, which has nearly 800 employees, approximately 700 of whom work in the field, distinguishes itself by establishing dedicated field marketing teams of full-time employees who design and implement all aspects of field marketing programs for the company's clients. The company serves clients as a strategic out-sourcing partner with technology applications that allow real-time information management from retail outlets to its client. Aspen has long-standing relationships with a number of premier marketers, including Britvic Soft Drinks, Nestle, Philips, Sony, United Biscuit, and Vodafone. Aspen will continue to be headed jointly by managing directors Gary MacManus and Katie Lowe who, together, have been with the business for over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. . Notes MacManus, "Our partnership with DVC Worldwide allows us to offer an integrated, end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. to service our clients from business concept through implementation and delivery to the consumer at the retail point-of-purchase. We're excited about the opportunity to work with DVC both to expand our capabilities in Europe and also to introduce and build our franchise in the U.S. market." "Marketers are increasingly focused on spending that delivers measurable results with trade customers at the store level," commented George Valva, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DVC Worldwide. "Aspen brings to DVC Worldwide one of the premier field marketing agencies in Europe, which will help us both expand our network's European presence, while also delivering enhanced capabilities to our clients in both Europe and the U.S." In November 2000, Lake Capital, Frontenac Company, Banc One Venture Partners, PPM America Capital Partners, Lexington Partners, and a group of other investors committed $125 million in equity to form DVC Worldwide, which subsequently acquired DVC Group, Inc. and has since invested in an expansion of the company's strategic services and international presence. DVC Group has 300 colleagues in offices in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. , New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , and Minneapolis and three practice areas, DVC Communications, the company's core behavioral marketing practice area, DVC ActiveCare, a healthcare marketing practice, and technology specialist DVCi Technologies. DVC recently enhanced its strategic consulting and youth marketing capabilities with the acquisition of New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of City-based consultant Media Designs and its youth-oriented practice, BrandGames. DVC Worldwide has also focused on international expansion. In April 2001, DVC Worldwide acquired U.K.-based Bray Leino Group. Bray Leino is an integrated group of marketing companies with over 160 specialists in four practices, the Bray Leino Agency, an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm, market researcher Entri Research, exhibit design and builder Blue Sky Exhibitions, and Training for Change, which is focused on management training. The addition of Aspen Field Marketing builds the DVC Worldwide network of companies to over 1,200 colleagues in six offices expected to realize over $100 million in net revenue in 2001, approximately half of which is projected to be earned in Europe. About DVC Worldwide DVC uses behavioral marketing to provide its clients with fully integrated marketing, communications, and technology solutions. The DVC Worldwide network is currently made up of DVC Group (www.dvc.com), PROMO MAGAZINE's "Agency of the Decade," marketing consultant Media Designs (www.mediadesigns.com) and its youth-oriented practice, BrandGames (www.brandgames.com), and U.K.-based Bray Leino Group (www.brayleino.co.uk) and Aspen Field Marketing (www.aspenfm.co.uk). As a group, the DVC Worldwide companies have approximately 1,200 colleagues and practices in marketing and communications, health care marketing, technology consulting, youth marketing, field marketing, organizational training, market research, and exhibition design and build. DVC's funding to build its global marketing services portfolio has been provided primarily by Lake Capital, Frontenac Company, Banc One Venture Partners, PPM America Capital Partners, and Lexington Partners. Additional information is available at www.dvcworldwide.com. |
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