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DURHAM LIFE DONATES TV TOWER TO CLASSICAL RADIO WCPE

 DURHAM LIFE DONATES TV TOWER TO CLASSICAL RADIO WCPE
 RALEIGH, N.C., April 13 /PRNewswire/ -- Listener-supported Classical


Radio 89.7 WCPE announced today that Durham Life Insurance Company is donating the former WPFT-TV tower to the non-profit station. WCPE Radio will move the tower -- a project estimated to cost $300,000 -- to its Wake Forest location later in the year as part of its $1.8 million power increase project. The donated tower weighs nearly 250,000 pounds and reaches up over 1,200 feet tall, the approximate height of the Empire State Building.
 "The donation of the tower is a major step in our move to increase WCPE's power to the maximum of 100,000 watts and to extend the area we serve," said WCPE station General Manager Deborah S. Proctor. "The generosity of Durham Life will enable us to bring a better-quality signal to classical music listeners in the Triangle and to provide a new voice in classical radio programming to a potential audience twice and ultimately three times as large as our present listenership."
 In the Spring of 1991, WCPE received permission from the Federal Communications Commission to increase its power from 33,000 to 100,000 watts.
 Joe Brown, vice president of real estate for Durham Life, explained that the gift of the tower provides his company a way to enhance the cultural atmosphere of central North Carolina: "We are very happy to help WCPE. After talking with several groups in the area, we saw a genuine need in the community and we saw how we were in a special position to give something back to the community."
 Dismantling, transporting and rebuilding the tower next to WCPE's studio will cost about $300,000, according to Ms. Proctor. "The tower itself is worth at least twice that amount, and it's designed to meet extremely stringent standards. Because of this gift, we'll be able to purchase a premium antenna to give our listeners a new and better standard of quality in our broadcasting signal."
 Plans are for the tower and a new 100,000-watt transmitter to be in place by the end of 1992. WCPE plans to feature updates about the tower project and about its power increase during its upcoming fund raiser, scheduled for April 23 through May 3.
 "We hope listeners and other Triangle businesses will follow Durham Life's lead and help us take a giant step forward in bringing a better classical sound to a larger audience in North Carolina," said Proctor.
 -0- 4/13/92
 /CONTACT: Deborah S. Proctor, General Manager, WCPE, 919-556-5178 or (home) 919-783-5120/ CO: Durham Life Insurance Company; WCPE ST: North Carolina IN: INS TLS SU:


CM -- CH011 -- 7831 04/13/92 13:55 EDT
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Date:Apr 13, 1992
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