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DURACELL RESPONDS TO CLAIMS CONCERNING RECHARGING OF ALKALINE PRIMARY BATTERIES

 BETHEL, Conn., Jan. 27 /PRNewswire/ -- Duracell International Inc. (NYSE: DUR) today responded to a published claim by SLM International, Inc. that SLM would introduce a battery charger capable of safely and economically recharging alkaline batteries, including those manufactured by Duracell. The following points were made by Duracell in this regard:
 a) Alkaline primary cells are designed for one-time use and simply cannot be safely and economically recharged. Every manufacturer of alkaline batteries, some of which also make and/or market true rechargeable batteries, recognizes this fact by cautioning consumers not to attempt to recharge alkaline primary cells.
 b) The American National Standards Institute (ANSI), the U.S. clearing house for voluntary standards on the national level, states in published specifications for dry cells and batteries, in part, that: "It is recommended that only batteries specifically marked rechargeable be recharged. The recharging of other types of batteries may cause leakage or rupture."
 c) Another battery company is currently attempting to market a new line of alkaline batteries specifically designed to be recharged; acknowledging, in effect, that primary alkaline batteries should not be recharged.
 d) Over the years, several unsuccessful attempts have been made to market rechargers for alkaline primary cells. These products didn't sell because they didn't work well enough to provide value and guaranteed safety to consumers.
 e) Beyond the paramount safety issue, the number of theoretical recharge cycles inherent in alkaline battery chemistry is extremely limited. For example, if more than half of the built-in energy is drained from an alkaline battery before being placed in a charger (something a consumer cannot readily monitor), it will then be capable of as few as two subsequent recharges; and even then only be rejuvenated to a level of 50 percent or less of its original capacity.
 Duracell International Inc., headquartered in Bethel, is the world's leading manufacturer and marketer of high-performance alkaline batteries. Duracell's batteries are sold throughout the world, primarily under the Duracell(R) trademark.
 -0- 1/27/93
 /CONTACT: Walter B. Rogers, investor relations of Duracell International, 203-796-4364/
 (DUR)


CO: Duracell International Inc. ST: Connecticut IN: CPR SU:

WB -- NY107 -- 9798 01/27/93 15:22 EST
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Date:Jan 27, 1993
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