DTS selects Cannon as new Vice President of Marketing.ATLANTA--(BUSINESS WIRE)--Aug. 26, 1996--Digital Transmission Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DTSXU), a leading telecommunications equipment manufacturer, today announced that Woodrow B. Cannon has joined the management team as vice president of marketing. Before joining DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , Cannon served as vice president of marketing at BellSouth Communication Systems. Previously, he held various senior and management positions at Motorola-ISG, AT&T Information Systems and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . Effective immediately, Cannon will be responsible for product management, product marketing, strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and corporate development for all DTS products and services worldwide. "Woody brings a tremendous amount of marketing experience with him to DTS, and we are all excited about him leading our marketing and strategic planning efforts," said Andy Salazar, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of DTS. "In the last year we have been taking steps to focus on the right market opportunities and increase awareness of our company and products among a growing customer set. And we have been successful in doing just that -- expanding into new markets, broadening our product line to better suit existing customers' needs and significantly increasing our global business. Now Woody will provide the leadership and support necessary for DTS to continue to rapidly grow into a major telecommunications equipment supplier. Cannon commented, "DTS is a great company and it presents a prime opportunity for me to utilize my 28 years experience in marketing, sales and strategic planning. While DTS has made significant inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ during the last year especially in the wireless industry, I look forward to playing an important role in the future growth of the company." Founded in 1990 and headquartered in Atlanta, DTS designs, manufactures, markets and services a broad range of telecommunications products worldwide. The Company's primary customers include long distance carriers and cellular service providers. The Company's products include the FlexT1(R) (domestic) and FlexE1(TM) (international) integrated network A network that supports both data and voice and/or different networking protocols. See converged network and new public network. access products lines, as well as centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. network control systems and the FlexAir(TM) and SKYPLEX(R) wireless spread spectrum digital transport systems. For more information about DTS and its products, phone 1/800-FLEX-DTS (1/800-353-9387) or search the DTS Web site at http://www.dtsx.com. CONTACT: Digital Transmission Systems, Inc. Kathleen J. Howard, 770/798-1300 ext. 226 |
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