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DTS Tackles "Loudness" Head-On at PREC & NAB 2009.


Focus Turns To Science For Correcting Uneven Loudness Levels in Multi-Media Entertainment

AGOURA HILLS, Calif. -- DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , Inc. (NASDAQ NASDAQ
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) announced today the launch of a major broadcast initiative that addresses correcting the problem of uneven loudness levels in content for both television and radio broadcast. Led by James, "JJ" Johnston, considered a father of perceptual audio coding A technique for further compressing digital sound by eliminating frequencies that cannot be perceived by the human ear. Frequencies that are too low or too high are eliminated as well as soft sounds that are drowned out by loud sounds. , DTS will introduce hardware and software solutions and participate in panels and events at the Public Radio Engineering Conference (PREC PREC Precedence
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) on April 17th and the National Association of Broadcasters Show (NAB) in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  April 20-23rd.

"There are several strategies to correct loudness issues, starting with a system that is based in science and the human auditory system," says JJ Johnston, Chief Scientist, DTS, Inc. "Any technology that avoids this science will fail the listener."

On Friday April 17th, DTS will participate at the PREC conference in engineering sessions titled 'A look Inside Loudness Models and Long-term vs. Short-term Diffusion' and 'Consequences of Transmission Methods for Audio'. In addition, the industry's most effective loudness correction technology, DTS Neural Loudness Control, has been implemented in a prototype radio transmission method described at PREC and supported by a grant in association with KUVO, Denver Educational Broadcasting and the Corporation for Public Broadcasting The Corporation for Public Broadcasting (CPB) is a private non-profit corporation which is chartered and funded by the United States Federal Government to promote public broadcasting.

The CPB was created on November 7, 1967 when U.S. president Lyndon B.
.

For television, DTS' hardware partner DaySequerra, located in the North Hall 5129, will debut DTS Neural Loudness Control with 'Analytics', a real-time measurement and correction method with new displays and scopes. In addition, DaySequerra will display the iLM8, the industry's newest loudness meter built specifically for the television engineer who needs accuracy in today's fast-paced environment.

Harris Corporation, located in North Hall 2502, will display DTS Neural Loudness Control embedded in the NEO and 6800 product platforms.

About DTS, Inc: DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. Founded in 1993, DTS' corporate headquarters are located in Agoura Hills, California For the unincorporated community, see .

Agoura Hills is a city (incorporated in 1982) in Los Angeles County, California, and has the ZIP code 91301. The population was 20,537 at the 2000 census. This city on the Ventura Freeway (U.S.
 with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc.
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Publication:Business Wire
Date:Apr 16, 2009
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