DTS Demonstrates DTS-HD Master Audio for First Time at CES 2006; First Public Demonstration of High Definition Video Content Played with 7.1 Discrete Channels of High Definition Audio.AGOURA HILLS, Calif. -- At the 2006 CES (Consumer Electronics Show), DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DTSI DTSI Defense Trade Security Initiative DTSI Digital Twin Spark Ignition DTSI Datron/Transco Systems Incorporated DTSI DataTel Solutions, Inc. (San Antonio, Texas) ) will premiere DTS-HD Master Audio DTS-HD Master Audio is a lossless audio codec created by Digital Theater System. It was previously known as DTS++ and DTS-HD. It is an extension of DTS which, when played back on devices which do not support the Master Audio extension, degrades to a 1. , the company's high definition surround sound solution for next-generation high definition media. This marks the first public demonstration of high definition video content shown in conjunction with 7.1 discrete channels of surround sound that is bit-for-bit identical to the master soundtrack. Previously announced as DTS-HD, DTS-HD Master Audio has been selected as an option in the standards for the upcoming Blu-ray Disc and HD DVD media formats. The company will be holding demonstrations of DTS-HD Master Audio throughout CES, January 5-8, 2006, at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , North Hall Room #N242. Presented in 1080p super high definition video, this dramatic demonstration will include clips of major Hollywood feature films, concert videos and music videos seen and heard for the first time in both high definition video and audio. The program itself was produced by Martyn Ware, founding member of The Human League and Heaven 17, and one of the most in-demand producers in the UK today. "The consumer electronics industry is entering a new era, and DTS is pushing the envelope by making the home entertainment experience completely come alive," said Jon Kirchner, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DTS. "With DTS-HD Master Audio, for the first time we have sound that matches high definition video images and allows people to truly live the high definition life." In addition to producing audio so pure and accurate it is identical to the master soundtrack and having 7.1-channel discrete sound capability, DTS-HD Master Audio is also compatible with existing generation equipment and can deliver a significant increase in sound quality when consumers play the next-generation discs and players through their current A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and equipment. DTS-HD Master Audio is an extension of Coherent Acoustics, which is the digital codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, upon which all of DTS' audio technologies in the consumer electronics space are based, and was built from design to be highly flexible in anticipation of future requirements and applications. DTS-HD Master Audio is expected to launch in a variety of the new high definition players and A/V receivers planned for introduction throughout 2006 from major manufacturers. About DTS DTS, Inc. (NASDAQ:DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processors, and there are more than 300 million DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. software. DTS audio products are featured on more than 24,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry. DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com. DTS is a registered trademark of DTS, Inc. |
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