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DTS Announces Promotion for Surround Music Titles.


AGOURA HILLS, Calif. -- DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DTSI DTSI Defense Trade Security Initiative
DTSI Digital Twin Spark Ignition
DTSI Datron/Transco Systems Incorporated
DTSI DataTel Solutions, Inc. (San Antonio, Texas) 
) announces that it is reducing prices of all of its catalog of surround music titles, which are produced and distributed under the DTS Entertainment label. Beginning July 2006, DTS is offering all retailers significant product discounts to support the increase in proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous

pro·lif·er·a·tion
n.
 of surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio.  equipment in the home and car. Based upon the success of a trial discount promotion this Spring, the price reductions of up to 60% off of current retail prices will be ongoing.

In addition to the price reductions, DTS will support the new pricing with a targeted ad and marketing campaign to introduce the catalog to new listeners, and to encourage current consumers of surround music to take advantage of the discounts.

"With the increase in sales of home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  in-a-box systems, OEM-installed automotive surround sound systems, and PCs with multi-channel audio capabilities, DTS sees that surround music has become mainstream," said Molly Kronberg, Vice President, Worldwide Strategic Business Development, Content at DTS. "We believe that music lovers who appreciate the quality audio experience they get with DTS surround music titles will be very excited by this offer."

There are currently more than 100 DTS-encoded surround music titles available through DTS Entertainment, including Sting's "Brand New Day," Sheryl Crow's "Globe Sessions" and The Eagles' "Hell Freezes Over." DTS Entertainment titles are also available at many e-tailers and retailers that sell DVDs. DTS releases are compatible with all standard DVD players.

About DTS

DTS, Inc. (NASDAQ:DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console See video game console.  products, as well as DVD-Video, Surround Music and DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California For the unincorporated community, see .

Agoura Hills is a city (incorporated in 1982) in Los Angeles County, California, and has the ZIP code 91301. The population was 20,537 at the 2000 census. This city on the Ventura Freeway (U.S.
 and has offices in the United Kingdom, France, Italy, Canada, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Japan and China. For further information, please visit www.dts.com.

DTS is a registered trademark of DTS, Inc.

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the company's inclusion in or exclusion from governmental and industry standards, customer acceptance of the company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 28, 2006
Words:672
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