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DTS(R) and Coding Technologies Bring MPEG-4 Multi-Channel Audio for HDTV into the Home at CES.


Companies Demonstrate New Set-Top Box Technology that Delivers Latest High Quality aacPlus Surround Sound for HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates  to Consumers' Home Theater Equipment

LAS VEGAS -- DTS (1) (Digital Theatre Sound) A digital audio encoding system used in movie and home theaters. Popularized by the movie Jurassic Park, the six-channel (5. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DTSI DTSI Defense Trade Security Initiative
DTSI Digital Twin Spark Ignition
DTSI Datron/Transco Systems Incorporated
DTSI DataTel Solutions, Inc. (San Antonio, Texas) 
) and Coding Technologies today announced the live demonstration of set-top box technology that enables delivery of the latest MPEG-4 aacPlus multi-channel audio for HDTV to consumers' existing home theater systems at the CES, January 8-12, 2007, in Las Vegas. The companies will hold demonstrations throughout the show at the DTS booth #1 21544, South Hall, Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. .

With the efficiency and audio quality of the aacPlus codec, consumers can now receive much more HDTV programming in high quality surround sound, allowing broadcasters to deliver more movies, more sports, more documentaries and more dramas in 5.1-channels than ever before. They can also provide programming with multiple language surround soundtracks, as on DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 releases. They can now do so with immediate access to the entire installed base of DTS-enabled home theater systems.

Until now, the major barrier to broadcasters implementing the latest advanced, high efficiency multi-channel audio codecs for MPEG-4 based HDTV broadcasts has been the lack of any means for consumers to decode the surround sound in the home. Working with Coding Technologies in Europe, DTS has enabled the 'transcoding' of that company's advanced aacPlus MPEG-4 audio codec to DTS Digital Surround in the set-top box. With a simple SPDIF See S/PDIF.  connection from the set-top box, this can now be decoded in virtually all A/V receivers.

aacPlus employs a number of advanced open standard techniques developed by Coding Technologies. This creates significant bandwidth efficiencies and reduces transmission costs for broadcasters, allowing them to provide surround sound transmissions on a greater range of programming.

Pioneering HDTV service, Euro1080 has announced that it will implement aacPlus surround sound as part of its recent switch from MPEG-2 to higher quality MPEG-4 transmissions. Several other major broadcasters in Europe and elsewhere are also planning to implement the technology.

"Euro1080 has been the leading technical innovator in implementing European HD broadcast services. We have always been ahead of the rest of the industry, and first in the world to broadcast using the MPEG-4 standard," said Jacques Schepers, Technical Director at Euro1080. "Now we are adopting MPEG-4 compression across all of our channels, and we intend to incorporate the advantages inherent in the DTS/aacPlus broadcast solution in our service plan, going forward into 2007."

Incorporating the aacPlus/DTS transcode (1) To convert from one format to another. It implies conversion between very distinct kinds of data, such as from speech into text or from analog video into digital frames. Sometimes the term is used as nothing more than a fancier synonym for "convert. , set-top boxes from several manufacturers are scheduled to come to market imminently. IC manufacturers have been producing the required chip sets for several months now.

About Euro1080

Euro1080 plays a pioneering role in the field of HDTV in Europe and began transmitting on 1st January 2004. For a long time, Euro1080's HD1 was the first and the only TV station to transmit in HD in Europe.

In 2005, the Belgium-based high definition media company launched two additional HDTV stations: HD2 and HD5. HD2 (the "focussed" channel) does not only broadcast exclusive concerts, sports and other special events to cinemas, theatres and households, but is also very well suited for B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 purposes via satellite. HD5 is a demo and instruction channel. HD2 and HD5 are timesharing on one frequency. When HD2 is active, HD5 is not and vice versa. In 2006, Euro1080 started with EXQI, the HD culture channels. www.euro1080.tv

About Coding Technologies

Coding Technologies provides the best audio compression for mobile, broadcasting, and Internet. SBR SBR - Spectral Band Replication [TM] (Spectral Band Replication (audio, compression) Spectral Band Replication - (SBR) Guessing the nontransmitted higher frequency range of a compressed audio file by some helper bits (transmiited with the stream) and the transmitted base band. ) from Coding Technologies is a backward and forward Adv. 1. backward and forward - moving from one place to another and back again; "he traveled back and forth between Los Angeles and New York"; "the treetops whipped to and fro in a frightening manner"; "the old man just sat on the porch and rocked back and forth all  compatible method to enhance the efficiency of any audio codec; putting the "PRO" in mp3PRO and the "Plus" in aacPlus. Parametric Stereo from Coding Technologies and Philips again significantly increases the efficiency of audio codecs for stereo signals at low bit rates. Products from Coding Technologies are fundamental enablers of open standards such as 3GPP, 3GPP2, MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). , DVB, Digital Radio Mondiale (communications) Digital Radio Mondiale - (DRM) A form of monaural digital broadcast using carrier frequencies below 30 MHz. DRM uses MPEG-4 AAC Main Profile and SBR at data rates of 16-25 kbps.

http://drm.org/.
, HD Radio, and the DVD Forum.

Coding Technologies is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 with offices in Sweden, Germany, China and the USA. Founded in 1997 in Stockholm, the company later merged with a spin-off of the renowned Fraunhofer Institute in Germany, the inventor of MP3. Coding Technologies' customers include America Online, EMP, iBiquity Digital, KDDI, O2, Nokia, Orange, RealNetworks, SK Telecom, Sprint, T-Mobile, Thomson, Texas Instruments, Vodafone, and XM Satellite Radio. For more information, visit www.codingtechnologies.com or www.bothworlds.biz.

About DTS

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Surround Music and DVD-ROM DVD-ROM: see digital versatile disc.


A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 software. DTS audio products are featured on more than 27,000 motion picture screens worldwide. Additionally, DTS provides imaging technology and services for the motion picture industry; DTS Digital Images, formerly Lowry Digital Images, is a wholly-owned subsidiary of DTS and an industry leader in image restoration and enhancement. Founded in 1993, DTS is headquartered in Agoura Hills, California For the unincorporated community, see .

Agoura Hills is a city (incorporated in 1982) in Los Angeles County, California, and has the ZIP code 91301. The population was 20,537 at the 2000 census. This city on the Ventura Freeway (U.S.
, and has offices in the United Kingdom, France, Italy, Canada, Hong Kong, Japan and China. For further information, please visit www.dts.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 that involve risks, uncertainties, assumptions and other factors which, if they do not materialize or prove correct, could cause DTS' results to differ materially from historical results or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates" and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or financial or operating performance; statements of belief and any statements of assumptions underlying any of the foregoing. The potential risks and uncertainties that could cause actual growth and results to differ materially include, but are not limited to, the rapidly changing and competitive nature of the digital audio, consumer electronics and entertainment markets, the company's inclusion in or exclusion from governmental and industry standards, customer acceptance of the company's technology, products, services and pricing, risks related to ownership and enforcement of intellectual property, the continued release and availability of entertainment content containing DTS audio soundtracks, changes in domestic and international market and political conditions, risks related to integrating acquisitions and other risks and uncertainties more fully described in DTS' public filings with the Securities and Exchange Commission, available at www.sec.gov. DTS assumes no obligation to update any forward-looking statement to reflect events or circumstances arising after the date on which it was made.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2007
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