DSM Functional Foods Marketing.

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DSM Functional Foods Marketing

PO Box 1, NL-2600 MA Delft

Alexander Fleminglaan 1, NL-2613 AX Delft

the Netherlands

* T: [phone]

* F: [phone]

* E: [e-mail]

* W: www.dsm-vida.com

* No. of Employees: 23,500 worldwide (DSM)

* Year Founded: 1902 (DSM)

Corporate Description/ Introduction

DSM: The Life Sciences and Materials Sciences Company

Royal DSM NV creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. DSM's products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and more enjoyable way of life. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrical and electronics, life protection and housing. DSM has annual net sales of w9.3 billion and employs some 23,500 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam.

Major Products/Services

DSM's Nutrition Cluster

The Nutrition cluster comprises DSM Nutritional Products, DSM Food Specialties and DSM Functional Foods Marketing. The main customers are food, beverage, supplement, feed and flavour/fragrance companies across the world. The activities in this cluster are, to a large extent, based on DSM's in-depth knowledge of biotechnology (including fermentation, genomics and biocatalysis), organic chemistry and formulation technologies and on the company's broad application knowledge. DSM holds leading positions in the markets for ingredients for human and animal nutrition and health and personal care. The groups in this cluster work closely together in marketing and sales, R&D and production facilities among other things.

Markets Served

DSM Functional Foods Marketing

With the Vida portfolio of DSM, where Vida stands for ingredient brands backed by science, DSM effectively responds to the growing global demand by featuring science supported health benefits and flexible end-use applications for maximum consumer appeal in the areas of Wellness and Metabolic Health. Each brand offers a targeted and specific consumer benefit: healthy ageing, bone health, reduction of menopausal symptoms and maintaining healthy blood pressure. In addition, all the brands within the Vida family are supported by thorough scientific reviews and extensive marketing research that help to satisfy the demands of health-conscious consumers.

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Included in the line are the following:

* tensVida[TM]: a milk-derived tripeptide developed to help people maintain healthy blood pressure levels.

* resVida[TM]: the purest form of resveratrol, the antioxidant ingredient in red wine that helps support cardiovascular health and healthy ageing.

* geniVida[TM]: a pure, soy-free isoflavone that supports the body's ability to build bone and helps reduce menopausal symptoms.