DSI Direct Sales Inc.: Company Concludes Negotiations to Acquire Digital Printing Company.

LAS VEGAS -- The contact name in the release should read: Ray Johnson (sted Rob Shull).

The corrected release reads:

DSI DIRECT SALES INC.; COMPANY CONCLUDES NEGOTIATIONS TO ACQUIRE DIGITAL PRINTING COMPANY

DSI Direct Sales Inc.: (PINK SHEETS: DSDI) - Darrell Cho, President of DSI Direct Sales Inc. ("DSI"), reports that the Company has just concluded negotiations to acquire all the rights and assets of Digital Color Imaging Inc., an Ohio Corporations based in Akron, Ohio.

Digital Color Imaging Inc. opened for business in October of 1993 in Akron, Ohio. It was there that the company established a position as an industry leader in pre-press solutions for all of Northeastern Ohio The equipment at this time was primarily dedicated to electronic publishing, utilizing Macintosh computers, high end scanning and retouching computers, digital and conventional proofing systems and image setting equipment. During the first four years of DCI's existence it experienced substantial growth. From the original staff of six, the company grew to 14 by 1996. Accordingly sales grew from $831,000 in 1994 to $2.2 million in 1996. The client base during this time was made up largely of printing companies and advertising firms who relied on DCI for their electronic pre-press needs.

In the fall of 1996 a strategic opportunity occurred with the advent of the first Heidelberg Digital Printing Press, which would revolutionize short run 4/color printing. After extensive research in both the equipment and the marketplace it was predicted that buying trends would move towards the short run type job and the decision was made to take the company in this direction. The company then researched the feasibility of keeping the company at its' current location but soon realized that it would have to be relocated to a larger facilities.

Early in 1997 the company relocated to its current 16,000 sq/ft facility changing the business structure to a full service printing operation. The implementation of our new business plan led to a diverse list of customers which include some of the leading Fortune 500 companies.

Mr. Cho remarked, "This represents a tremendous opportunity for our company. We are excited about the new direction and the follow-along growth prospects that will be introduced. With this acquisition we can position ourselves in the forefront of the short run printing industry."

Parties interested in learning more about the business are invited to browse the company's website at www.dcimage.com.

Cautionary Statement: This news release may include certain "Forward-looking statements" within the meaning of Section 21E of the United States Securities Exchange Act, as amended. All statements, other than statements of historical fact, included in this release are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. All forward-looking statements in this release are expressly qualified by this notice.