DSI Direct Sales, Inc. Announces Wholly Owned Subsidiary, Digital Color Imaging, Inc. Completes Renovation of State-of-the-Art Print Communications Facility.

AKRON, Ohio -- Digital Color Imaging, a wholly owned subsidiary of DSI Direct Sales, Inc. (Pink Sheets:DSDI), and a leader in print communications and digital asset management, announced today the completion of significant renovations to their facility located at 225 West Bartges Street in Akron, Ohio.

This project concludes the final phase of an aggressive capital building project undertaken over two years ago. Originally constructed in 2002 by telecom giant Sprint Nextel Corporation with a massive communication infrastructure, the facility was never occupied. DSI purchased the 38,000 square foot building and five-acre campus in October of 2004 to become the world headquarters for Digital Color Imaging.

Digital Color Imaging's CEO, David Welner, commented that, "We're committed to staying on the leading edge of print and communication technologies, providing our customers and partners with the knowledge and ability to produce the best possible work, cost-effectively. In the fast-paced visual communications industry, you need resources that will allow you to reinvent your business continually. What we have accomplished is to create a facility that can grow with us as we expand our capabilities with new equipment and the latest technologies. A great workspace is good for our people, too, with added comfort that allows creative inspiration to flow freely. All the pieces are now in place to ensure our services remain best-in-class, and allow us to vastly increase our offerings going forward."

Chief Financial Officer, Dr. David Hostelley, CPA, stated that, "When we purchased this building, we were able to reduce our building expense by a third, yet there was very little front office space. Completing this build-out means that now our people are able to have the resources they need to do some of the best work they have ever done, together, and in a great environment."

About Digital Color Imaging:

Digital Color Imaging (http://www.dcimage.com) is a leading full-service strategic partner for prepress and digital printing needs. DCI provides direct imaging, web to print solutions, large format printing, multi-media production, and print personalization for 1:1 direct marketing campaigns. Services also include digitally drum-scanned separations, high-end retouching and page assembly, and high quality film output. With "The Vault", DCI serves as a remote data librarian, housing client's valuable digital assets and organizing them in an easy-to-find fashion to reuse or repurpose with ease.

The statements contained in this press release contain certain forward-looking statements, including statements regarding the company's expectations, intentions, strategies, and beliefs regarding the future. All statements contained herein are based upon information available to the company's management as of the date hereof, and actual results may vary based upon future events, both within and without the control of the company's management. DSI Direct Sales, Inc. assumes no obligation to update any forward-looking statement contained in this press release.