DSI Direct Sales, Inc. (DSDI.PK) Announces Wholly Owned Subsidiary, Digital Color Imaging, Inc. Enters Into $1.3 Million Operating Lease Agreement with National City Corporation(R) - Amended.

Financing To Support Growth Due to Record 2007 Revenue vs. Prior Year

AKRON, Ohio -- Digital Color Imaging, a wholly owned subsidiary of DSI Direct Sales, Inc., (DSDI.PK) and a leader in print communications and digital asset management, announced today that it has entered into an operating lease with National City Corporation[R] (NYSE: NCC). The financing arrangement provides access to over $1.3 million in funding to expand and enhance the digital printing equipment needed to support dramatic revenue growth. For the year to date, Digital Color Imaging has been experiencing double-digit monthly revenue increases vs. prior year.

Dr. David F. Hostelley, the company's CFO and Director, commented, "This financing will allow us to continue to keep pace with the growth we are experiencing in market demand. Continuously improving the efficiency of our operations is not only good for us, but also the right thing to do for our clients and shareholders."

Digital Color Imaging's CEO, David Welner, stated, "We are extremely pleased with the growth we have been experiencing so far this year. Throughout the past twelve months, we have been able to accelerate the pace of implementing strategic enhancements that broaden our capabilities. This new financing agreement now gives us greater long-term flexibility to continue to invest in driving the business."

About Digital Color Imaging:

Digital Color Imaging (http://www.dcimage.com) is a leading full-service strategic partner for prepress and digital printing needs. DCI provides direct imaging, web-to-print solutions, large format printing, multi-media production, and print personalization for 1:1 direct marketing campaigns. Services also include digitally drum-scanned separations, high-end retouching and page assembly, and high quality film output. With "The Vault", DCI serves as a remote data librarian, housing client's valuable digital assets and organizing them in an easy-to-find fashion to reuse or repurpose with ease.

The statements contained in this press release contain certain forward-looking statements, including statements regarding the company's expectations, intentions, strategies, and beliefs regarding the future. All statements contained herein are based upon information available to the company's management as of the date hereof, and actual results may vary based upon future events, both within and without the control of the company's management. DSI Direct Sales, Inc. assumes no obligation to update any forward-looking statement contained in this press release.