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DSG International PLC Chooses SigmaTel Solutions to Power Branded MP3 Players; Europe's Leading Specialist Electrical Retailer Will Use SigmaTel Exclusively in Matsui, Napa and Logik Product Lines.


AUSTIN, Texas -- SigmaTel, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SGTL SGTL Silicon Graphics Teaching Laboratory ), a leader in mixed-signal multimedia semiconductors, today announced that DSG International PLC, the largest specialist electrical retailer in Europe, has agreed to use SigmaTel solutions in their own-brand range of Matsui, Napa and Logik lines of flash-based MP3 players. DSG International has sold over two million of their flash-based MP3 players in the past year and serves over 100 million customers per year. Currently, there are 28 different Matsui, Napa and Logik models for sale in DSGi stores and online.

"SigmaTel strives to provide the best solution to our customers worldwide. Having DSGi utilize SigmaTel SoCs in their branded players is a testament to our strong technology portfolio," said Ron Edgerton, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SigmaTel. "We are confident that using SigmaTel's solutions will keep DSGi on the leading edge of MP3 technology."

DSGi currently operates over 1400 stores throughout Europe under the brand names Dixons, Currys, PC World, The Link, PC City, Elkjop and UniEuro. Last month, DSGi announced a partnership with net radio station Pulse Rated to offer free music on their Logik branded MP3 players.

SigmaTel's portable multimedia SoC solutions provide high quality audio playback for portable devices such as MP3 players, language learners, and jukeboxes. The company's solutions offer market-leading benefits, including a lower bill of materials The list of components that make up a system. For example, a bill of materials for a house would include the cement block, lumber, shingles, doors, windows, plumbing, electric, heating and so on.  cost, Hi-Speed USB USB
 in full Universal Serial Bus

Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer.
 2.0, up to 70 hours of battery life on a single AA battery, and a 14.5 square cm PCB PCB: see polychlorinated biphenyl.
PCB
 in full polychlorinated biphenyl

Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound.
 footprint enabling incredibly small form factor products. With flexible software support and upgrade options, the SigmaTel SoC solution offers support for MP3 and WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates.  audio formats as well as WMA DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 security.

For more information on SigmaTel, please visit www.sigmatel.com. For more information on Dixons, please visit www.dixons.co.uk.

About SigmaTel:

SigmaTel, Inc., a fabless semiconductor company A fabless semiconductor company specializes in the design and sale of hardware devices implemented on semiconductor chips. It achieves an advantage by outsourcing the fabrication of the devices to a specialized semiconductor manufacturer called a semiconductor foundry or "fab.  headquartered in Austin, Texas, designs, develops, and markets proprietary, analog intensive, mixed-signal ICs for a variety of digital multimedia products in the consumer electronics and computing markets, including portable compressed audio players, such as MP3 players, notebook and desktop PCs, digital video cameras, multi-function peripheral products, digital televisions, and set-top boxes. SigmaTel provides complete, system-level solutions that include highly-integrated ICs, customizable firmware and software, software development tools, reference designs, and applications support. The Company's focus is on providing system-level solutions that enable customers to rapidly introduce and offer electronic products that are small, light-weight, power-efficient, reliable, and cost-effective. SigmaTel is ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9001:2000 certified and is committed to providing customers with high performance, quality products along with superior customer service.

Cautionary Language:

This press release contains forward-looking statements based on current SigmaTel expectations. The words "expect," "will," "should," "would," "anticipate," "project," "outlook," "believe," "intend," and similar phrases as they relate to SigmaTel or future events are intended to identify such forward-looking statements. These forward-looking statements reflect the current views and assumptions of SigmaTel, but are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. A number of important factors could cause actual results to differ materially from those in the forward-looking statements, and there will be events in the future that SigmaTel is not able to accurately predict or control. For a discussion of factors that could impact SigmaTel's financial results and cause actual results to differ materially from those in the forward-looking statements, please refer to recent SigmaTel filings with the SEC, particularly the Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 that was filed on February 24, 2006.

SigmaTel is a registered trademark of SigmaTel, Inc. All other products and brand names as they appear in this release are trademarks or registered trademarks of their respective holders. All specifications may be changed without notice.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:DSG International PLC Chooses SigmaTel Solutions to Power Branded MP3 Players; Europe's Leading Specialist Electrical Retailer Will Use SigmaTel Exclusively in Matsui, Napa and Logik Product Lines.
Publication:Business Wire
Geographic Code:1USA
Date:Apr 4, 2006
Words:609
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