DS2 Joins Samsung at CES to Demonstrate PLC-Enabled Digital Living Network; Powerline Communications (PLC) Demo Showcases Ease of Sharing Digital Content Using Existing Home Wiring.

LAS VEGAS -- Designed in partnership with Design of Systems on Silicon (DS2), Samsung Electronics Co., Ltd. today, at the Consumer Electronics Show, unveiled a Digital Living Network utilizing power line communications (PLC) technology. The demo showcases the ease of sharing and growing digital media content and services using wiring already in the home. Samsung will be providing the demonstration at the Consumer Electronics Show Central Hall, booth number 11033.

The demo features consumer electronic devices sharing digital content through a PLC AV (Audio-Visual) Home Network; several appliances with embedded DS2's latest-generation technology enable networking speeds up to 200 Mbps as soon as they are plugged into the wall power outlets. The theme of the demo is "Just Plug Power & Enjoy Digital Living Network," and this demonstration will clearly show how consumers can easily watch video streams or record live programs to a personal computer using power lines already installed in any home.

Samsung's Home Network digital media devices with DS2's chipsets, with high throughput and guaranteed QoS, will satisfy the needs of those seeking easier AV home networking. Moreover, the demo exhibits how DS2 technology is satisfying the stringent consumer demands for high-speed access with its 200 Mbps throughput and quality of service.

"DS2 is excited to work with Samsung to deliver on the promise of the digital living home network," said Jorge Blasco, president and CEO, DS2. "As more and more homes seek to network their devices, it will become critical to implement the technology that provides the fastest and highest quality solution. DS2 is on the forefront of PLC and our solutions will make in-home networking easier than ever."

"The Digital Living Network demonstration shows the maturity of DS2's 200 Mbps product. It adheres to standards such as Universal Plug and Play demanded by the consumer electronics market," said J. Subramanian, Frost & Sullivan Research Analyst.

For the products being demonstrated at CES, DS2 and Samsung worked together to embed DS2's chipset technology into AV home devices, including high-definition televisions, DVD players/recorders with built-in hard disk drives, cameras, and digital media server PCs. These devices were connected via PLC to a WiFi network, allowing connection to a wireless notebook and printer to demonstrate the ease of interoperability and networking with just the electrical outlets in the home.

About Design of Systems on Silicon (DS2)

DS2 is the world's leading supplier of the 200 Mbps technology that enables home networking and broadband access over power line, coaxial cable, and telephone wire. DS2 pioneered the industry with the introduction of its 200 Mbps chipsets, creating the fastest and highest performance solution for simultaneous data, digital audio, and high-definition video transmission. Two pre-eminent industry groups, the Universal Powerline Association (UPA) and the European Union consortium OPERA (Open PLC European Research Alliance), have adopted DS2 technology in support of multi-vendor standard certified product. For more information, please visit www.ds2.es.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductors, telecommunications, digital media, and digital convergence technologies with 2004 parent company sales of $55.2 billion and net income of $10.3 billion. Employing approximately 113,600 people in over 90 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.