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DRAMATIC TIME-TO-MARKET IMPROVEMENTS RESULT FROM TEXAS INSTRUMENTS' REUSABLE ENGINEERING APPROACH; COMPREHENSIVE MODULAR

 DRAMATIC TIME-TO-MARKET IMPROVEMENTS RESULT FROM TEXAS
 INSTRUMENTS' REUSABLE ENGINEERING APPROACH; COMPREHENSIVE MODULAR
 DALLAS, Sept. 8 /PRNewswire/ -- Texas Instruments (NYSE: TXN) announced today that it has devised a new methodology for making semiconductor chips that reduces the time it takes to develop customer- defined semiconductors to as little as three months with full production in six months. The methodology, which incorporates reusable engineering or modular techniques, can provide TI customers a significant edge in quickly getting new products to market.
 This TI methodology, designated Prism, also permits a new level of integration -- combining multiple semiconductors with different functions on a single chip -- thus decreasing the component count in new electronic systems by as much as 50 percent. In actual a systems evaluated by customers, product development costs have been trimmed from millions of dollars to hundreds of thousands. These direct cost- reduction factors combined with the flexibility to quickly respond to marketplace needs give TI customers -- with applications as diverse as automotive products, major appliances and computer disk drives -- an opportunity for a meaningful competitive advantage.
 "Prism methodology addresses a number of our customers' most important concerns," said Tom Engibous, senior vice-president of TI's semiconductor group. "It shortens time-to-market, reduces development cost, lowers component count and makes it easier to design the end products. Current customers in automotive electronics have been very pleased with the results enabled by Prism methodology, and we are expanding its use into other areas."
 In concept, Prism methodology can be likened to a library that has integrated circuit elements on its shelves instead of books. When a customer outlines a need for a new semiconductor, the TI design team does not have to create it from scratch. Instead, the engineers can go to the "library," find predefined modules and re-use them to meet the customers' needs. Prism techniques make it easy to customize semiconductors, meaning customer system designers can add unique capabilities to their products more quickly than their competitors -- the time-to-market advantage. In fact, customers who take full advantage of the Prism methodology can reduce their custom integrated circuit product development time to as little as six months.
 Other elements of the Prism methodology permit reuse of test programs and qualification data, meaning new test procedures do not have to be redefined for each product. And the Prism concept even extends to the plants where the chips are made -- manufacturing processes are modularized and include only the steps that are necessary to produce the specific design the customer has ordered. The combination of these elements, uniquely developed by TI, bring an unmatched flexibility to the design and manufacture of integrated circuits. Traditional development cycles for new semiconductor products often were as long as three years. The Prism methodology means TI can fulfill a customer's order for a new semiconductor in as little as six months for full production. Given that the market lifetime for electronics products is continuing to shrink, reduced time-to-market is a vital component of a company's competitive mix.
 Texas Instruments Incorporated, headquartered in Dallas, is a high- technology company with sales or manufacturing operations in more than 30 countries. TI develops, manufactures and markets semiconductors, defense electronics systems, software productivity tools, computer systems and peripheral products, custom engineering and manufacturing services, electrical controls, metallurgical materials, and consumer electronic products.
 -0- 9/8/92
 /CONTACT: Ted Jernigan of Texas Instruments, 214-997-5467/
 (TXI) CO: Texas Instruments ST: Texas IN: CPR SU: PDT


TS -- NY045 -- 7016 09/08/92 12:38 EDT
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Date:Sep 8, 1992
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