DR Research International Unveils Groundbreaking Skincare Formula.

Business Editors

CHARLOTTE, N.C.--(BW HealthWire)--July 26, 2001

President and CEO of D.R. Research International, Ladan Vazin announced today that the company has unveiled a chemically unique skincare formula called a non-invasive desquamating-agent, or NDA. The NDA formula effectively removes dead skin without common side effects. Removal of dead skin is the goal of hundreds of exfoliants, acids and peels sold as consumer products as well as for use in professionally performed procedures.

The new NDA formula will be packaged as a skin renewal treatment sold under the product name "Beginnings," and may also be licensed for sale under private labeling agreements.

The NDA formula fills a significant need in the skincare industry. Most exfoliating products and procedures rely on either invasion or abrasion of skin tissues in order to remove dead skin. Side effects include peeling, flaking, reddening and/or irritation. Because of its unique chemical action, the new NDA formula produces no such side effects. Independent clinical tests have confirmed the ability of this formulation to effectively remove dead skin.

The NDA formula was developed by European-trained, experienced esthetician, Ladan Vazin. Product testing was performed by Horst Erhardt, former research and development director for Avon. According to Erhardt, this desquamating formula "has an unique absorbing and polishing action very different from that of exfoliants. It very successfully reduces the appearance of the wrinkles and coarsening that accompanies aging skin." 'Desquamating' refers to the unique action of the product, which may be described as lifting or absorbing the dead skin from the surface. The removal of dead skin is immediately apparent, even after the first application.

The development of the NDA formula grew out of Vazin's years of research and experimentation. She studied with Dermatology Professor Kimig in Hamburg, Germany, operated a North Carolina skincare salon for 8 years, and developed a privately marketed skincare product line that enjoyed a devoted following. Yet Vazin reports, "Before the NDA formula, I was always frustrated with the limitations and side effects of available ingredients, particularly the tendency of exfoliants, retinoids, and acids to burn or break down healthy skin tissues."

Clinical testing and test marketing was performed by Dr. Trenkle in Redlands, California, who reports, "My patients who have tried Beginnings have been thrilled with the results. This kind of gentleness is truly exceptional for a product that effectively removes dead skin."

Beginnings is available for sale to the general public. Beginnings is sold in 1 oz., three-month supply jars retailing for $90 each. The product is priced well to compete with microdermabrasion treatments costing $200+ per application as well as at-home products containing AHAs, BHAs and retinoids.

DR Research International can be reached by mail at PO Box 49209, Charlotte NC 28277. For product orders and more information, call 877/803-8931.