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DOW PLASTICS INTRODUCES 'RETAIN'

 DOW PLASTICS INTRODUCES 'RETAIN'
 NEW YORK, May 20 /PRNewswire/ -- The plastics industry has a new


commercially available tool to meet the demand for consumer products made with postconsumer recycle (PCR) content plastics: RETAIN(A) from Dow Plastics, a business group of The Dow Chemical Company.
 "RETAIN postconsumer recycle content plastics are engineered for high performance in a variety of polyethylene packaging and polystyrene durable goods applications," says Scott Noesen, project manager, environmental performance, Dow Plastics. "RETAIN offers plastics converters postconsumer recycle content plastic resin with performance characteristics comparable to virgin resin.
 "We are able to provide our customers with this competitive advantage, in part, by formulating premium, postconsumer recycled materials with high quality Dow Plastics virgin resins. Our sources of feedstook supply include the National Polystyrene Recycling Company and ultimately CR&R, Inc., a West Coast-based recycling collection and processing company. The combination of capabilities between Dow Plastics and our feedstock suppliers helps ensure our customers a consistent level of quality recycled material."
 RETAIN is the DOW trademark for a family of polyethylene and polystyrene PCR content plastics ranging from 10 percent to 100 percent PCR content. The first commercially available resins of this family include both fully formulated and unformulated products. These offerings are designed to provide the marketplace with a variety of converting options to meet individual processing capabilities and application needs.
 RETAIN plastics are already being used in a variety of end use applications, Noesen adds, including Dunkin' Donuts merchandise bags, manufactured by Lin Pac Flexible Packaging; DowBrands bathroom cleaner bottles (self manufactured); and desk organizers marketed by 3M and manufactured by REO Plastics, Inc. These products illustrate the progress being made in market development for postconsumer recycle content plastics.
 "Environmentalism is not a fad," says Len Azzaro, director of marketing, Plastics for Packaging Industry Group of Dow Plastics. "Products must either reflect environmental values or risk rejection. Postconsumer recycle content products illustrate our commitment to both the success of our customers and to environmental progress."
 "We are committed to plastics recycling, but we are not in the business of collecting or processing recyclables. Our primary role, as Dow 'the chemist,' is to provide the technology necessary to make postconsumer recycle content products successful in the marketplace through their performance benefits. We are also working closely with our customers to develop applications where consumers are willing to pay for environmental benefits.
 "We believe the commercial availability of PCR content resin is good for the plastics industry, as well as the environment; however, developing the markets, infrastructure and technology to make theme products successful requires significant investments of both time and resources. The cost structure of PCR content resin is independent of virgin resin and its price is based on the value within a given application coupled with supply and demand," Azzaro says.
 (A) -- Trademark of The Dow Chemical Company.
 -0- 5/20/92
 /CONTACT: John Kirst of Dow Plastics, 517-636-9189/
 (DOW) CO: The Dow Chemical Company ST: New York IN: CHM SU: PDT


PS -- NY086 -- 2450 05/20/92 16:01 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 20, 1992
Words:505
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