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DORLAND SWEENEY JONES ANNOUNCES GLOBAL HEALTH NETWORK

 DORLAND SWEENEY JONES ANNOUNCES GLOBAL HEALTH NETWORK
 PHILADELPHIA, July 23 /PRNewswire/ -- Dorland Sweeney Jones (DSJ),


the Philadelphia-based advertising and public relations agency, has formed affiliations with healthcare advertising agencies in Canada, Great Britain, France and Germany.
 DSJ's international division, DSJ Global, will represent the new network in the United States. In addition, for direct-to-consumer and non-prescription product advertising, DSJ is affiliated with Dorland Europe Continental (EC), a network of 15 European agencies with offices in 19 cities.
 "The pharmaceutical industry is no longer defined by national boundaries -- and pharmaceutical marketers are responding to these changing realities," said DSJ President Harry Sweeney. "By forging these alliances, we are poised to respond to the industry's needs."
 The DSJ Global medical network provides access to the major markets of Europe and North America. Affiliated agencies in the new network are:
 -- United Kingdom: Biggs Advertising & Marketing, Ltd., the largest healthcare agency in the United Kingdom and its sister company, Counsellor, a leading U.K. healthcare public relations firm.
 -- France: Spinnaker Communications, a well-respected, new healthcare agency in France (with operations in Belgium and Switzerland). Spinnaker's public relations group is Mercure Communications.
 -- Canada: The Synapse Group. One of Canada's leading agencies for the past 10 years, Synapse has broad experience in the pharmaceutical market and provides special expertise in the biotechnology field.
 -- Germany: Dorland Berlin Medical. A full-service healthcare agency, Dorland Berlin covers the newly combined Germany.
 DSJ Global will focus on international pharmaceutical accounts. The agency's international capabilities are further broadened by an affiliation with Dorland Europe Continental (EC), a network of European consumer agencies.
 "Creating global marketing strategies is exciting work," explained Sweeney. "Our challenge is to make certain that we develop programs that are useful, easily adaptable and valuable to the individual country marketing managers."
 The Dorland EC link reunites two members of the original Dorland Agency, founded in 1883. It once comprised an international agency network of some two dozen offices in North America, Europe and Asia.
 With offices in 15 countries in 19 European cities, Dorland EC provides extensive coverage of the "new" Europe, and provides a full range of services for DSJ Global clients.
 DSJ Global provides advertising and communications solutions in partnership with international marketers of high-quality healthcare products and services that maintain and restore good health and quality of life.
 /delval/
 -0- 7/23/92
 /CONTACT: Nancy Bacher Long of Dorland Sweeney Jones, 215-625-0111/ CO: Dorland Sweeney Jones; DSJ Global ST: Pennsylvania IN: ADV SU: JVN


CC-MP -- PH020 -- 2566 07/23/92 13:14 EDT
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Date:Jul 23, 1992
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