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DORIT MARGREITER.


To write for a primarily American readership about an exhibition by a European artist concerned with the commonplaces of American television presents a certain difficulty. Despite their worldwide dissemination through the media, the depicted cultures of high school, cheerleaders Notable cheerleaders
  • Paula Abdul, Los Angeles Lakers, Van Nuys High School
  • Christina Aguilera, North Allegheny Intermediate High School[]
  • Kirstie Alley
  • Ann-Margret
  • Toni Basil
  • Kim Basinger
  • Halle Berry
  • Sandra Bullock[0]
, or the Super Bowl, for example, are nonetheless very particular and cannot be quoted with the same self-assurance as they can within their own culture. On the other hand, our European understanding of American life is shaped in great part precisely by its cliched cli·chéd also cliched  
adj.
Having become stale or commonplace through overuse; hackneyed: "In the States, it might seem a little clichéd; in Paris, it seems fresh and original" 
 reflection in the media.

In Dorit Margreiter's video Short Hills, 1999, we see a teenage girl driving through one of those "typical" suburban neighborhoods to the accompaniment of typical TV background music, and so we anticipate that this scene will develop into an equally typical TV story. It is therefore disconcerting dis·con·cert  
tr.v. dis·con·cert·ed, dis·con·cert·ing, dis·con·certs
1. To upset the self-possession of; ruffle. See Synonyms at embarrass.

2.
 to discover that Short Hills is a real town in New Jersey and that the girl is a cousin of Margreiter's. But then this reality, the world of the Chang family, originally from Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , is depicted as a sort of TV-world in turn. The Changs have just finished an addition to their house, a media room, and the mother explains, referring to blueprints, how it was planned around a large television console. The furniture matches the television, which also creates a relationship to the other major design component of the room, the open fireplace, over which hangs a picture of the Hong Kong skyline. Chinese objects adorn the mantelpiece. Mrs. Chang's favorite show, not surprisingly, is a Hong Kong soap opera soap opera

Broadcast serial drama, characterized by a permanent cast of actors, a continuing story, tangled interpersonal situations, and a melodramatic or sentimental style.
: "Somehow I lik e to have a daily window on Hong Kong and to see what topics are being discussed at the dinner table or while playing mah-jongg, and so I always have the feeling that I know what's happening there."

In the installation, Margreiter presented several elements from the video. The plan for the television cabinetry cab·i·net·ry  
n.
Cabinetwork: finely detailed cabinetry.

Noun 1. cabinetry - the craft of making furniture (especially furniture of high quality)
cabinetwork
 hung on one wall, and the Chinese soap opera could be seen on a monitor. In the center of the space, the photograph of Hong Kong is presented on an articulated, freestanding module taken from Friedrich Kiesler's flexible exhibition architecture. This allusion al·lu·sion  
n.
1. The act of alluding; indirect reference: Without naming names, the candidate criticized the national leaders by allusion.

2.
 to utopian modernism recalls the promise that television would provide a "window on the world," compensating for the shrinking of the social realm caused by the suburbanization of life in postwar American society. Living rooms began to be reorganized around the television set, and that development reaches its extreme in the construction of a special media room.

But there is no hint of cultural pessimism Cultural pessimism is a variety of pessimism, as formulated by what is nowadays called a cultural critic. Contemporary proponents
Towards the end of the 20th century, cultural pessimism surfaced in a prominent way.
 in Margreiter's presentation, whose overall title is "Bringing it all back home." While the media-window is important to Mrs. Chang, both her consumption of television and her design for the living space, with its emotionally significant pictures and objects that refer to her origins and cultural background, seem to occupy a plane of self-awareness. On the other hand, her sixteen-year-old daughter, who, during the course of a car ride, breathlessly tells the artist about the latest developments on Dawson's Creek Dawson's Creek is an American primetime television drama which aired from January 20, 1998, to May 14, 2003, on The WB Television Network. The lead production company was Sony Pictures Television. , proves to be more unself-consciously engaged with her television heroes. Their reality, in her eyes, becomes clear as she compares the fluffiness of an "unrealistic" series like Buffy the Vampire Slayer to the seriousness of Dawson's Creek. Margreiter's approach to the way the media's images influence real life is a careful one. Her juxtaposition of a photograph of her cousin standing in front of the house with a thematically identical video still from her favorite series hints at the connection. But the multilayered mul·ti·lay·ered  
adj.
Consisting of or involving several individual layers or levels.
 space of the exhibition--which included photographs of the family's living situation, Margreiter's video as a narrative thread A narrative thread, or plot thread or sometimes, but more ambigously, a storyline refers to particular elements and techniques of writing to center the story in the action or experience of characters rather than to relate a matter in a dry 'All knowing' sort of , little DVD-players with excerpts from the television series, and a model landscape as a structural foundation--suggests the possibility that we can negotiate several worlds at once, and in the way appropriate to each.
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Author:Kravagna, Christian
Publication:Artforum International
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 22, 2000
Words:633
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