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DON'T FORGET MR. MOM; CARDS FETE NURTURING DADS ON SPECIAL DAY.


Byline: Jean Nash Johnson The Dallas Morning News

``A Mother's Day card for a Dad??? Unbelievable!'' the card's cover reads. Open it up, and it continues: ``But then, you're an unbelievable Dad! LOVE YOU!''

The card was nestled among more-predictable Mother's Day greetings on the seasonal card rack a rack or frame for holding and displaying business or visiting card.

See also: Card
 at supermarkets and greeting-card shops.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Webster's New World Dictionary Webster's New World Dictionary of the American Language is an American dictionary first published in 1951 and presently published by John Wiley & Sons.

The first edition was published by the World Publishing Company of Cleveland, Ohio in two volumes or one large
, ``mother,'' used figuratively as a verb, can also mean ``to look after or care for as a mother does.'' This definition makes no mention of gender.

Dads do plenty of ``mothering'' these days. Some dads are widowed. Some dads get sole custody in divorces. Some dads even adopt. So it's only fair to acknowledge and salute dads in May.

One observer, who happens to be a mom, points out: ``Dads today do a lot more mothering than they used to, and maybe the kids should be taking note.''

Ambassador Cards, a subsidiary of Hallmark that produced the Mother's Day card for dads, is getting the message out. And so is at least one merchant.

``Our buyers do their best at the store level to meet the needs of all of our patrons - whether it's Mother's Day cards for dads or suntan lotion suntan lotion sun nlotion f or lait m solaire

suntan lotion sun nSonnenmilch f 
 in winter for skiers,'' says Russell Plunk plunk   also plonk
v. plunked also plonked, plunk·ing also plonk·ing, plunks also plonks

v.tr.
1.
, manager of the Minyard's at Gaston Avenue and Abrams Road in Dallas.

Plunk says considering the store's location and the diversity of the area, it is only fair.

``People in the neighborhood, including single fathers, ought to be catered to and should be able to find what they're looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 without having to leave the area.''

He says the card sold well, and there is no doubt about expanding next year's reorders.

CAPTION(S):

PHOTO In ``Mr. Mom,'' Michael Keaton minds the kids and house whileTeri Garr rushes off to work.
COPYRIGHT 1997 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:May 11, 1997
Words:299
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