DOLLARS & SENSE : COMPANY SPOTLIGHT.Name: Creative Computer Applications Inc. HQ: 26115-A Mureau Road, Calabasas, 91302. Business: Creative Computer develops, assembles and installs computer-based clinical systems used in hospitals, clinics and other health care facilities, competing with much larger players including SAP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and others. Annual revenue: $6.4 million in 1998, down 9.8 percent from a year earlier. Annual income: A loss of $642,000 in 1998, compared with profit of $876,000 a year earlier. Ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors : CAP. Friday close: $3.125. Web site: www.caainc.com Company contact: Chief Executive Steven Besbeck, (818) 880-6700. INVESTOR SPOTLIGHT Name: Richard Leppig Residence: Sunland Occupation: Actor/associate insurance policy officer Age: 60 How he got started: He got into investing because ``I thought it was part of the American way The American way of life is an expression that refers to the "life style" of people living in the United States of America. It is an example of a behavioral modality, developed from the 17th century until today. .'' Technicolor was his first stock but it went nowhere for six months. In fact, the only money he made in his brokerage account Brokerage Account An arrangement between an investor and a licensed brokerage firm that allows the investor to deposit funds with the firm and place investment orders through the brokerage, which then carries out the transactions on the investor's behalf. was when someone else's stock was accidentally placed there and Leppig earned the dividends (the broker never asked for it back). After a rocky start at buying stocks, he sent away for a stock selection guide for $40. It was a system based on a strategy by William O'Neil
Best stock pick: News Corp. He bought it for $28 a share. It closed at $33.1875 on Friday. Worst stock pick: Wireless Telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. . He bought it for $9 a share. It closed at $2 on Friday. Investment philosophy: ``Panic. It's like turning right on a left turn signal. That's also the way I drive. . . . People are making money in the market and it has got to come from somewhere. I'm contributing my part, I think.'' CAPTION(S): Photo Photo: (Color) Richard Leppig |
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