DOLLARS & SENSE : COMPANY SPOTLIGHT.Name: Brilliant Digital Entertainment Inc. HQ: 6355 Topanga Canyon Blvd., Suite 120, Woodland Hills Business: Produces electronic entertainment for distribution over the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and on CD-ROMs. The company competes with electronic entertainment divisions of companies such as Walt Disney Noun 1. Walt Disney - United States film maker who pioneered animated cartoons and created such characters as Mickey Mouse and Donald Duck; founded Disneyland (1901-1966) Disney, Walter Elias Disney Co. and Microsoft. Annual revenue: $2.5 million in fiscal 1997, up 105 percent from previous year Annual income: Lost $2.3 million in fiscal 1997, a 36 percent improvement over previous year Ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors : BDE See Borland Database Engine. Friday close: $3.0625 Website: www.bde3d.com Company contact: (818) 346-3653, Michael Ozen, chief financial officer INVESTOR SPOTLIGHT NAME: Adelina Rodriguez RESIDENCE: Sun Valley OCCUPATION: Beauty shop owner AGE: 56 HOW SHE GOT STARTED: The stock market has always intrigued Rodriguez, but for a long time she didn't know how to invest in it. Last year, she read about an investment seminar for women and decided to attend. She met other investors, and they formed a club. Through the investment club, she learned how to investigate a company's earnings growth and relative strength. She's is now president of United Investment Club, which was formed when the first club disbanded. BEST STOCK PICK: Medialink. She bought it for $17 in November 1997. It closed at $21.50 on Friday, down $0.25. WORST STOCK PICK: Computer Learning Centers. She bought it for a split-adjusted $24 last summer and sold it for $25 four months later when the first club dissolved dis·solve v. dis·solved, dis·solv·ing, dis·solves v.tr. 1. To cause to pass into solution: dissolve salt in water. 2. . INVESTMENT PHILOSOPHY: ``Be very careful about companies you choose. There are good opportunities in the stock market if you're careful. I like to invest in some companies for the short-term Short-term Any investments with a maturity of one year or less. short-term 1. Of or relating to a gain or loss on the value of an asset that has been held less than a specified period of time. and some I hold for a long time.'' CAPTION(S): chart, photo Photo: (color) no caption (Alelina Rodriguez) Chart: Company spotlight |
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