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DOLLARS & SENSE : COMPANY SPOTLIGHT.


Name: Vertel Corp.

HQ: 21300 Victory Blvd. Suite 1200, Woodland Hills.

Business: Develops telecommunications network management software. Rivals include ISR (Interrupt Service Routine) Software routine that is executed in response to an interrupt.  Global, DSET DSET Desert Sunshine Exposure Testing Inc.  and internal software development units at major telecom companies.

Annual revenue: $18.4 million, down 0.6 percent.

Annual loss: $3.3 million, a 30 percent improvement from an operating loss operating loss

The excess of operating expenses over revenue. As with operating income, operating losses exclude revenues and expenses from operations that are not considered a regular part of the business. Also called deficit. Compare operating income.
 on continuing operations continuing operations

Parts of a business that are expected to be maintained as an ongoing segment of an overall business operation. Income and losses from continuing operations are reported separately if any segments have been discontinued during the
 of $4.7 million.

Ticker symbol Ticker Symbol

An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors
: VRTL.

Friday close: $2.875.

Web site: www.vertel.com

Company contact: Sandy Christopher, director of marketing communications, (818) 227-5735.

Investor Spotlight

Name: Jerome Fried.

Residence: Tarzana.

Occupation: Full-time investor.

Age: 27.

How he got started: As the son of a banker, Fried grew up watching business shows and was used to seeing ticker tape Ticker Tape

A computerized device that relays financial information to investors around the world, including the stock symbol, the latest price, and volume on securities as they are traded.
 on TV. He got his first stock at 11, a certificate from The Walt Disney Co. After college, he went to work for the venerable Wall Street firm Morgan Stanley, first as a runner and ending up as a floor broker. But he left New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 to be close to his family in Los Angeles. A year ago, he began full-time trading out of his home. His philosophy is to work smart rather than hard: Find the best way to make the most money with the least effort. As a short-term trader who follows technical charts, he says, he makes money in seven out of 10 trades. To pay his living expenses, he sells covered call options - contracts to buy a stock that he owns. Most of the time, the options expire and Fried gets to keep the money.

Best stock: Workflow International (WORK). He bought it at $5 a share and sold some at $15. It closed at $15.375 on Friday.

Worst stock: Vivus (VVUS). He bought it for $5 a share and it's now under $3. It closed at $3.0625 on Friday.

Investment philosophy: ``I go for broke because I'm young and I can afford to lose some money right now. I have time to make it back so I risk it all.''

CAPTION(S):

photo, chart

Photo: (color) Jerome Fried

Chart: Price per share
COPYRIGHT 1999 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Jul 12, 1999
Words:346
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