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DOLLAR GENERAL REPORTS INCREASED SALES FOR APRIL.


NASHVILLE, Tenn--(BUSINESS WIRE)--May 8, 1997--Dollar General Corporation (NYSE NYSE

See: New York Stock Exchange
: DG) today reported total retail sales for the four weeks ended May 2, 1997, equaled $160.0 million compared with $145.9 million in 1996, an increase of 9.7 percent. Same store sales Same Store Sales

A statistic used in retail industry analysis. It compares sales of stores that have been open for a year or more.

Notes:
This statistic allows investors to determine what portion of new sales has come from sales growth and what portion from the opening of
 for the four-week retail reporting period decreased 3.2 percent versus an increase of 1.2 percent in the corresponding period a year ago.

"Although April sales results were affected by the elimination of our Spring circular, we are confident that the decision to eliminate this advertising expense will lead to a continued profitable decline in operating expense Operating Expense

The essential things that a company must purchase in order to maintain business.

Notes:
For example, the payment of employees wages are an operating expense.

Also known as OPEX.
," said Cal Turner, Jr., Chairman and Chief Executive Officer.

For the quarter ended May 2, 1997, Dollar General total retail sales increased 14.1 percent to $519.2 million from $455.1 million in the same period a year ago. Same stores sales for the thirteen-week period increased 3.8 percent.

Dollar General will announce earnings for the first quarter ended May 2, 1997, on Tuesday, May 13, 1997. The Company will host a teleconference on Tuesday, May 13, 1997, at 10:00 a.m. CDT CDT
abbr.
Central Daylight Time


CDT Central Daylight Time

CDT n abbr (US) (= Central Daylight Time) → hora de verano del centro;
(BRIT
 to discuss the quarter's results. If you wish to participate, please call (312) 461-0620 at least ten minutes before the conference call is scheduled to begin. The conference call will be rebroadcast starting on Tuesday, May 13, 1997, after 12:00p.m. CDT, and continuing through Friday, May 16, 1997, close of business, central time. To listen to the rebroadcast, please call (402) 220-1032.

Dollar General is a chain of more than 2,734 neighborhood stores in twenty-four states with distribution centers in Kentucky Kentucky, state, United States
Kentucky (kəntŭk`ē, kĭn–), one of the so-called border states of the S central United States. It is bordered by West Virginia and Virginia (E); Tennessee (S); the Mississippi R.
, Georgia, Oklahoma and Virginia. The Company's stock is traded on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
.

CONTACT: Dollar General Corp., Nashville

Kiley Fleming, 615/783-2014
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 8, 1997
Words:296
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