DODGERS: DODGERS MOVE BACK TO 790-AM.Byline: TOM HOFFARTH Staff Writer The Dodgers have decided to go back to the future with their local radio coverage, confirming Monday they've officially reached a multi-year deal with KABC-AM (790) that begins next season and reclaims the station as the team's flagship, as it was from 1973-97. KABC KABC Kaufman Assessment Battery for Children , once an all-sports format that has lately been all-talk, will use sister station KLOS-FM (95.5) -- both are part of Citadel Broadcasting
Citadel Broadcasting Corporation NYSE: CDL is a Las Vegas, Nevada based broadcast holding company. Investment house Forstmann Little & Company owns 27% of Citadel. -- in the marketing strategy to promote the team. In addition to carrying all regular-season and spring-training games, KABC plans for a pre- and post-game show A post-game show or postgame show is a TV presentation that occurs immediately after the live broadcast of a major sporting event. Contents may include:
"There's definitely a lot more integration, and it's a true partnership to grow the broadcast," said Marty Greenspun, the team's chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "Citadel has more than 300 stations across the country that we can also use to expand our affiliates." No rights fees amount was disclosed. The team's $40 million, five-year deal with all-news KFWB-AM (980) ended this season. KFWB tried to renew it at $5million a season but eventually took the offer off the table. KSPN-AM (710) and KLAC-AM (570) were also interested. There had been discussion about Dodgers ownership purchasing a station to carry the team's games, similar to what Angels owner Arte Moreno has done with KLAA-AM (830), which will switch from the team's Spanish-language broadcasts to English-language broadcasts starting in '08. The Dodgers also confirmed Charley Steiner Charles Herbert "Charley" Steiner (born July 17, 1949) is an American sportscaster. He is the main radio voice of the Los Angeles Dodgers, paired with Rick Monday to call innings 4 through 9 of games that are televised. Vin Scully calls the first three innings in a simulcast. and Rick Monday Vin Scully's contract runs through 2008, and he will continue to do all games on TV and simulcast the first three innings of his call on radio. Earlier this season, the Dodgers revamped their Spanish-language radio broadcasts with a similar multi-station marketing deal to make KHJ-AM (930) their new home. Since moving to L.A. in 1958, the team has also been on KMPC-AM (710) from 1958-60, KFI-AM (640) in 1961-72 and KXTA-AM (1150) from 1998-2002. thomas.hoffarth@dailynews.com (818) 713-3661 |
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